Strategic Product Pre-announcements in Markets with Network Effects
It is a widely adopted practice for firms to announce new products well in advance of actual market availability. The incentives for pre-announcements are stronger in markets with network effects because they can be used to induce the delay of consumers’ purchases and forestall the build-up of rival products’ installed bases. However, such announcements often are not fulfilled, raising antitrust concerns. We analyze the effects of product pre-announcements in the presence of network effects when firms are allowed to strategically make false announcements. We also discuss their implications for consumer welfare and anti-trust policy.
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- Jay Pil Choi & Eirik Gaard Kristiansen & Jae Nahm, 2005. "An Economic Analysis of Product Pre-announcements," CESifo Economic Studies, CESifo, vol. 51(2-3), pages 299-319.
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