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Deconstructing Giving: Donor Types and How They Give

Listed author(s):
  • Lata Gangadharan
  • Philip J. Grossman
  • Kristy Jones

We examine the extent to which individual donors are warm glow or altruistic givers and whether this distinction motivates giving decisions, particularly paternalism. Results from our experiment suggest that motivations for giving are heterogeneous, ranging from pure altruism to impure altruism to pure warm glow. Of 115 donors, in our setting 30 are purely altruistic givers, 36 are impure givers and up to 17 could be considered pure warm-glow givers. We find that donors are predominantly paternalistic, however the extent of paternalism depends on the donor’s motivations for giving, with pure warm-glow givers significantly less likely to be paternalistic.

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File URL: http://www.buseco.monash.edu.au/eco/research/papers/2014/5314deconstructinggivinggangadharangrossmanjones.pdf
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Paper provided by Monash University, Department of Economics in its series Monash Economics Working Papers with number 53-14.

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Length: 42 pages
Date of creation: Nov 2014
Handle: RePEc:mos:moswps:2014-53
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Department of Economics, Monash University, Victoria 3800, Australia

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Fax: +61-3-9905-5476
Web page: http://business.monash.edu/economics
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