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Information technology in marketing

Author

Listed:
  • Little, John D. C.
  • Management in the 1990s (Program)

Abstract

"February, 1987." "CISR WP #" incorrectly added to t.p. per telephone call to CISR Office, MIT. -- Not part of their series. "Text of a talk given at the International Conference on Information Systems, San Diego, CA, December 15, 1986 (Revised 2/15/87)"--P. [5]

Suggested Citation

  • Little, John D. C. & Management in the 1990s (Program), 2003. "Information technology in marketing," Working papers 86-033. Working paper (Sl, Massachusetts Institute of Technology (MIT), Sloan School of Management.
    • Handle: RePEc:mit:sloanp:2160
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    File URL: http://hdl.handle.net/1721.1/2160
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    References listed on IDEAS

    as
    1. Magid M. Abraham & Leonard M. Lodish, 1987. "Promoter: An Automated Promotion Evaluation System," Marketing Science, INFORMS, vol. 6(2), pages 101-123.
    2. Peter M. Guadagni & John D. C. Little, 1983. "A Logit Model of Brand Choice Calibrated on Scanner Data," Marketing Science, INFORMS, vol. 2(3), pages 203-238.
    Full references (including those not matched with items on IDEAS)

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    Keywords

    HD28 .M414 no.1860-; 87; 1987b;
    All these keywords.

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