Towards an alternative paradigm of consumer behavior
This paper explores Scitovsky’s contribution to behavioral economics and examines in particular the changes his theory based on the findings of human brain psychophysiologists has brought to choice theory. The evidence here gathered points out how Scitovsky was making his suggestions for an alternative to the rationalist-based theory of choice model as far back in the early 1970s. The same evidence singles out Scitovsky as one of the most influential forerunners of a successful program of psychologically-based economic research which has only recently been acknowledged as a promising field for further investigation.
|Date of creation:||Mar 2010|
|Date of revision:||Mar 2010|
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- Di Giovinazzo, Viviana, 2008. "From Individual Wellbeing to Economic Welfare. The Scitovsky Contribution to the Explanation of a Joyless Economy," European Journal of Economic and Social Systems, Lavoisier, vol. 21(1), pages 57-81.
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- Stigler, George J & Becker, Gary S, 1977. "De Gustibus Non Est Disputandum," American Economic Review, American Economic Association, vol. 67(2), pages 76-90, March. Full references (including those not matched with items on IDEAS)
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