IDEAS home Printed from
   My bibliography  Save this paper

Defining Product Customization as Form Postponement


  • Katsuyoshi Takashima

    (Graduate School of Business Administration, Kobe University)


Form postponement is one of the theoretical frameworks used in recent years to explain the development of supply chain management through product customization in various industries, along with the creation of competitive advantage based on it. This study seeks to apply a modified version of Bucklin' s postponement-speculation model to the phenomenon of customization, defining customization as a form of postponement. This model demonstrates that production costs and uncertainty costs determine the optimal degree to which the manufacturing process can be postponed, measured by the two criteria of: i) product ratios and ii) process ratios in relation to customization. In referring to this model, this paper also acknowledges that recent developments in information technology have done a great deal to facilitate customization.

Suggested Citation

  • Katsuyoshi Takashima, 2010. "Defining Product Customization as Form Postponement," Discussion Papers 2010-18, Kobe University, Graduate School of Business Administration.
  • Handle: RePEc:kbb:dpaper:2010-18

    Download full text from publisher

    File URL:
    File Function: First version, 2010
    Download Restriction: no

    References listed on IDEAS

    1. Ernst, Ricardo & Kamrad, Bardia, 2000. "Evaluation of supply chain structures through modularization and postponement," European Journal of Operational Research, Elsevier, vol. 124(3), pages 495-510, August.
    2. William N. Robinson & Greg Elofson, 2001. "Electronic Broker Impacts on the Value of Postponement in a Global Supply Chain," Journal of Global Information Management (JGIM), IGI Global, vol. 9(4), pages 29-43, October.
    Full references (including those not matched with items on IDEAS)

    More about this item


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:kbb:dpaper:2010-18. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Yasuyuki Miyahara). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.