New Reformulations for the Conflict Resolution Problem in the Scheduling of Television Commercials
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References listed on IDEAS
- Victor F. Araman & Ioana Popescu, 2010. "Media Revenue Management with Audience Uncertainty: Balancing Upfront and Spot Market Sales," Manufacturing & Service Operations Management, INFORMS, vol. 12(2), pages 190-212, December.
- Andreas Ernst & Houyuan Jiang & Mohan Krishnamoorthy, 2006. "Exact Solutions to Task Allocation Problems," Management Science, INFORMS, vol. 52(10), pages 1634-1646, October.
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Keywordstelevision advertising; conflict resolution problem; integer programming;
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