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Conflict Resolution in the Scheduling of Television Commercials

Author

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  • Daya Ram Gaur

    (Department of Mathematics and Computer Science, University of Lethbridge, Lethbridge, Alberta T1K 3M4, Canada)

  • Ramesh Krishnamurti

    (School of Computing Science, Simon Fraser University, Burnaby, British Columbia V5A 1S6, Canada)

  • Rajeev Kohli

    (Graduate School of Business, Columbia University, New York, New York 10027)

Abstract

We extend a previous model for scheduling commercial advertisements during breaks in television programming. The proposed extension allows differential weighting of conflicts between pairs of commercials. We formulate the problem as a capacitated generalization of the max k -cut problem in which the vertices of a graph correspond to commercial insertions and the edge weights to the conflicts between pairs of insertions. The objective is to partition the vertices into k capacitated sets to maximize the sum of conflict weights across partitions. We note that the problem is NP-hard. We extend a previous local-search procedure to allow for the differential weighting of edge weights. We show that for problems with equal insertion lengths and break durations, the worst-case bound on the performance of the proposed algorithm increases with the number of program breaks and the number of insertions per break, and that it is independent of the number of conflicts between pairs of insertions. Simulation results suggest that the algorithm performs well even if the problem size is small.

Suggested Citation

  • Daya Ram Gaur & Ramesh Krishnamurti & Rajeev Kohli, 2009. "Conflict Resolution in the Scheduling of Television Commercials," Operations Research, INFORMS, vol. 57(5), pages 1098-1105, October.
    • Handle: RePEc:inm:oropre:v:57:y:2009:i:5:p:1098-1105
    DOI: 10.1287/opre.1080.0635
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    References listed on IDEAS

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    1. Srinivas K. Reddy & Jay E. Aronson & Antonie Stam, 1998. "SPOT: Scheduling Programs Optimally for Television," Management Science, INFORMS, vol. 44(1), pages 83-102, January.
    2. Orlin, James & Punnen, Abraham & Schulz, Andreas, 2004. "Approximate Local Search in Combinatorial Optimization," Working papers 4325-03, Massachusetts Institute of Technology (MIT), Sloan School of Management.
    3. Srinivas Bollapragada & Michael R. Bussieck & Suman Mallik, 2004. "Scheduling Commercial Videotapes in Broadcast Television," Operations Research, INFORMS, vol. 52(5), pages 679-689, October.
    4. Srinivas Bollapragada & Marc Garbiras, 2004. "Scheduling Commercials on Broadcast Television," Operations Research, INFORMS, vol. 52(3), pages 337-345, June.
    5. de Klerk, E. & Pasechnik, D.V. & Warners, J.P., 2004. "On approximate graph colouring and MAX-k-CUT algorithms based on the theta-function," Other publications TiSEM 7a6fbcee-93d0-4f7d-86be-b, Tilburg University, School of Economics and Management.
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    Cited by:

    1. Giovanni Giallombardo & Houyuan Jiang & Giovanna Miglionico, 2016. "New Formulations for the Conflict Resolution Problem in the Scheduling of Television Commercials," Operations Research, INFORMS, vol. 64(4), pages 838-848, August.
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    3. Giovanni Giallombardo & Giovanna Miglionico & Houyuan Jiang, 2015. "New Reformulations for the Conflict Resolution Problem in the Scheduling of Television Commercials," Working Papers 2015/03, Cambridge Judge Business School, University of Cambridge.
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    6. José Antonio Carbajal & Wes Chaar, 2017. "Turner Optimizes the Allocation of Audience Deficiency Units," Interfaces, INFORMS, vol. 47(6), pages 518-536, December.

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