Media Revenue Management with Audience Uncertainty: Balancing Upfront and Spot Market Sales
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- Giovanni Giallombardo & Giovanna Miglionico & Houyuan Jiang, 2015. "New Reformulations for the Conflict Resolution Problem in the Scheduling of Television Commercials," Working Papers 2015/03, Cambridge Judge Business School, University of Cambridge.
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Keywordsmedia planning; TV advertising; revenue management; capacity planning;
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