Media Company Uses Analytics to Schedule Radio Advertisement Spots
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DOI: 10.1287/inte.2015.0825
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References listed on IDEAS
- Srinivas Bollapragada & Michael R. Bussieck & Suman Mallik, 2004. "Scheduling Commercial Videotapes in Broadcast Television," Operations Research, INFORMS, vol. 52(5), pages 679-689, October.
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Cited by:
- Marcel Lincényi & Fabus Michal, 2020. "Development of the radio market in the Slovak Republic in the years 2016 to 2019," Post-Print hal-03271853, HAL.
- Marcel Lincényi & Michal Fabuš, 2020. "Development of the radio market in the Slovak Republic in the years 2016 to 2019," Insights into Regional Development, VsI Entrepreneurship and Sustainability Center, vol. 2(3), pages 689-702, September.
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