IDEAS home Printed from https://ideas.repec.org/a/ssi/jouird/v2y2020i3p689-702.html
   My bibliography  Save this article

Development of the radio market in the Slovak Republic in the years 2016 to 2019

Author

Listed:
  • Marcel Lincényi

    (School of Economics and Management of Public Administration in Bratislava, Slovakia)

  • Michal FabuÅ¡

    (School of Economics and Management of Public Administration in Bratislava, Slovakia)

Abstract

The paper is a part of a long-term research of the mass media market in the Slovak Republic under the conditions of globalization. The main objective of the research study is to analyse the development trends of the market of selected radios in the Slovak republic in the monitored period 2016-2019. The authors focus on the analysis of the development of listening and the volume of financial resources spent on advertising (number of spots, number of broadcast hours, value of advertising broadcasts) for selected radios with nationwide coverage. Among other things, the research showed a decrease in market share for all monitored radios and a decrease in listening for most of the monitored radios. The authors think that the above is because radio managements are not able to adapt sufficiently to the time that affects the listeners. From the above, the authors also warn the management of radio stations to increase the emphasis on development, the structure of broadcasting and to try to stop the clear decline in the development of radio.

Suggested Citation

  • Marcel Lincényi & Michal FabuÅ¡, 2020. "Development of the radio market in the Slovak Republic in the years 2016 to 2019," Insights into Regional Development, VsI Entrepreneurship and Sustainability Center, vol. 2(3), pages 689-702, September.
    • Handle: RePEc:ssi:jouird:v:2:y:2020:i:3:p:689-702
    DOI: 10.9770/IRD.2020.2.3(6)
    as

    Download full text from publisher

    File URL: https://jssidoi.org/ird/uploads/articles/7/Lincenyi_Development_of_the_radio_market_in_the_Slovak_Republic_in_the_years_2016_to_2019.pdf
    Download Restriction: no
    File URL: https://jssidoi.org/ird/article/46
    Download Restriction: no
    File URL: https://libkey.io/10.9770/IRD.2020.2.3(6)?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Marcel Lincényi & Michal Fabuš, 2017. "Economic trends of business actors on daily newspaper market: case of the Slovak Republic," Post-Print hal-01724545, HAL.
    2. Saravanan Venkatachalam & Fion Wong & Emrah Uyar & Stan Ward & Amit Aggarwal, 2015. "Media Company Uses Analytics to Schedule Radio Advertisement Spots," Interfaces, INFORMS, vol. 45(6), pages 485-500, December.
    3. Marcel Lincényi & Michal Fabuš, 2017. "Economic trends of business actors on daily newspaper market: case of the Slovak Republic," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 5(1), pages 91-104, September.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Marcel Lincényi & Fabus Michal, 2020. "Development of the radio market in the Slovak Republic in the years 2016 to 2019," Post-Print hal-03271853, HAL.
    2. Pushkareva, Lyudmila & Kalinina, Anna & Rybakova, Anna, 2019. "National Identity of Mass Media: Retrospective Study of the Russian Language Mass Media Prevalence in Eastern Europe," MPRA Paper 97388, University Library of Munich, Germany.
    3. Marcel Lincényi & Ladislav Kabát & Michal Fabuš, 2021. "Sustainability of Print Media in the Slovak Republic with Regard to the Economic and Technological Development," Sustainability, MDPI, vol. 13(22), pages 1-17, November.

    More about this item

    Keywords

    radio stations; broadcast; market development; market of radio stations; analysis; advertising amount;
    All these keywords.

    JEL classification:

    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
    • Y80 - Miscellaneous Categories - - Related Disciplines - - - Related Disciplines

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ssi:jouird:v:2:y:2020:i:3:p:689-702. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Manuela Tvaronaviciene (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.