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Sustainability Requirements Dynamics in New Product Development

Author

Listed:
  • Marios Bisilkas

    (LEE & Economics Department, Universitat Jaume I, Castellón-Spain)

  • Iván Barreda Tarrazona

    (LEE & Economics Department, Universitat Jaume I, Castellón-Spain)

  • Aurora García-Gallego

    (LEE & Economics Department, Universitat Jaume I, Castellón-Spain)

Abstract

The purpose of a product is to satisfy the needs of the people that are going to acquire it. In order to do so, it has to incorporate characteristics and features that fulfill a series of requirements set by users' expectations and external conditions. In this essay, we are focusing on the design process of a new product and examine up to what extent should sustainability considerations as defined from the triple bottom line should be incorporated and when. Results indicate that the most important factors are the reaction of the customers to the sustainability performance of the product and its price. Attention needs to be paid though, as early incorpo- ration can provide either a competitive advantage or considerably hurt profitability. Finally, we discuss effective policies that could induce a permanent shift towards more sustainable operations.

Suggested Citation

  • Marios Bisilkas & Iván Barreda Tarrazona & Aurora García-Gallego, 2012. "Sustainability Requirements Dynamics in New Product Development," Working Papers 2012/19, Economics Department, Universitat Jaume I, Castellón (Spain).
    • Handle: RePEc:jau:wpaper:2012/19
    as

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    References listed on IDEAS

    as
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    More about this item

    Keywords

    New product development; sustainability; profitability; Triple Bottom Line; product design;
    All these keywords.

    JEL classification:

    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
    • L23 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Organization of Production
    • L25 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Performance

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