Printed from https://ideas.repec.org/n/nep-mkt/2012-12-06.html
Report NEP-MKT-2012-12-06
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Fuchs, Tobias & Zilling, Manfred Peter & Schüle, Hubert, 2012, "Analyse des Spillover-Effekts in Suchketten anhand des Google Conversion Tracking," PFH Forschungspapiere/Research Papers, PFH Private University of Applied Sciences, Göttingen, number 2012/08.
- Marios Bisilkas & Iván Barreda Tarrazona & Aurora García-Gallego, 2012, "Sustainability Requirements Dynamics in New Product Development," Working Papers, Economics Department, Universitat Jaume I, Castellón (Spain), number 2012/19.
- Balsiger, Philip, 2012, "Competing tactics: How the interplay of tactical approaches shapes movement outcomes on the market for ethical fashion," MPIfG Discussion Paper, Max Planck Institute for the Study of Societies, number 12/9.
- Hüschelrath, Kai & Müller, Kathrin, 2012, "The value of bluer skies: How much do consumers gain from entry by JetBlue Airways in long-haul US Airline Markets?," ZEW Discussion Papers, ZEW - Leibniz Centre for European Economic Research, number 12-072.