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Does The Consumer'S Variety-Seeking Behavior Condition The Willingness To Travel Further?

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  • Juan Luis Nicolau

    () (Universidad de Alicante)

Abstract

The objective of this study is to test the effect of the consumer¿s variety-seeking behaviour on the distance the tourist is prepared to travel; that is, his/her willingness to travel further. The empirical application is carried out in Spain in a context with 26 destinations, by applying Mixed Logit Models. The results evidence that the variety-seeking behaviour reduces the dissuasive effect of distance. El objetivo del presente estudio es contrastar el efecto del comportamiento ¿búsqueda de variedad¿ en la distancia que el turista está dispuesto a realizar; es decir, su predisposición a viajar más o menos lejos. La aplicación empírica se desarrolla en España en un contexto de 26 destinos, aplicándose un Modelo Logit Mixto. Los resultados evidencian que la ¿búsqueda de variedad¿ reduce el ¿efecto disuasivo¿ de la distancia.

Suggested Citation

  • Juan Luis Nicolau, 2006. "Does The Consumer'S Variety-Seeking Behavior Condition The Willingness To Travel Further?," Working Papers. Serie EC 2006-17, Instituto Valenciano de Investigaciones Económicas, S.A. (Ivie).
  • Handle: RePEc:ivi:wpasec:2006-17
    as

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    File URL: http://www.ivie.es/downloads/docs/wpasec/wpasec-2006-17.pdf
    File Function: Fisrt version / Primera version, 2006
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    References listed on IDEAS

    as
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    2. Kenneth Train ., 2000. "Halton Sequences for Mixed Logit," Economics Working Papers E00-278, University of California at Berkeley.
    3. Train,Kenneth E., 2009. "Discrete Choice Methods with Simulation," Cambridge Books, Cambridge University Press, number 9780521766555, April.
    4. Mokhtarian, Patricia L. & Salomon, Ilan, 2001. "How derived is the demand for travel? Some conceptual and measurement considerations," Transportation Research Part A: Policy and Practice, Elsevier, vol. 35(8), pages 695-719, September.
    5. David Hensher, 2001. "The valuation of commuter travel time savings for car drivers: evaluating alternative model specifications," Transportation, Springer, vol. 28(2), pages 101-118, May.
    6. A W J Borgers & R E C M van der Heijden & H J P Timmermans, 1989. "A Variety Seeking Model of Spatial Choice-Behaviour," Environment and Planning A, , vol. 21(8), pages 1037-1048, August.
    7. A W J Borgers & R E C M van der Heijden & H J P Timmermans, 1989. "A variety seeking model of spatial choice-behaviour," Environment and Planning A, Pion Ltd, London, vol. 21(8), pages 1037-1048, August.
    8. Kenneth E. Train, 1998. "Recreation Demand Models with Taste Differences over People," Land Economics, University of Wisconsin Press, vol. 74(2), pages 230-239.
    9. Adamowicz W. & Louviere J. & Williams M., 1994. "Combining Revealed and Stated Preference Methods for Valuing Environmental Amenities," Journal of Environmental Economics and Management, Elsevier, vol. 26(3), pages 271-292, May.
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    More about this item

    Keywords

    Marketing Turístico; Búsqueda de variedad; Modelo Logit Mixto. Tourism Marketing; Variety-seeking behaviour; Mixed Logit Model.;

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