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Is it all about Money? A Randomized Evaluations of the Impact of Insurance Literacy and Marketing Treatments on the Demand for Health Microinsurance in Senegal

  • BONAN Jacopo
  • DAGNELIE Olivier
  • LEMAY-BOUCHER Philippe
  • TENIKUE Michel

In Senegal mutual health organizations (MHOs) have been present in the greater region of Thiès for years. Despite their benefits, in some areas there remain low take-up rates. We offer an insurance literacy module, communicating the benefits from health microinsurance and the functioning of MHOs, to a randomly selected sample of households in the city of Thiès. The effects of this training, and three cross-cutting marketing treatments, are evaluated using a randomized control trial. We find that the insurance literacy module has no impact, but that our marketing treatment has a significant effect on the take up decisions of households.

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Paper provided by LISER in its series LISER Working Paper Series with number 2012-03.

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Length: 28 pages
Date of creation: Feb 2012
Date of revision:
Handle: RePEc:irs:cepswp:2012-03
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