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Online Green Persuasions and Offline Behaviour : Evidence from a Randomised Field Experiment on Rakuten’s E-commerce Platform in Japan

Author

Listed:
  • ISHIKAWA, Takayuki
  • YOKOO, Hide-Fumi
  • KOBAYASHI, Yohei
  • TAKAHASHI, Kei
  • KANAI, Daiki
  • JOZUKA, Tatsuro
  • OHTAKE, Fumio

Abstract

No abstract is available for this item.

Suggested Citation

  • ISHIKAWA, Takayuki & YOKOO, Hide-Fumi & KOBAYASHI, Yohei & TAKAHASHI, Kei & KANAI, Daiki & JOZUKA, Tatsuro & OHTAKE, Fumio, 2026. "Online Green Persuasions and Offline Behaviour : Evidence from a Randomised Field Experiment on Rakuten’s E-commerce Platform in Japan," Discussion Papers 2026-02, Graduate School of Economics, Hitotsubashi University.
    • Handle: RePEc:hit:econdp:2026-02
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    File URL: https://hit-u.repo.nii.ac.jp/record/2061845/files/070econDP26-02.pdf
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    References listed on IDEAS

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    1. Randall Lewis & David Reiley, 2014. "Online ads and offline sales: measuring the effect of retail advertising via a controlled experiment on Yahoo!," Quantitative Marketing and Economics (QME), Springer, vol. 12(3), pages 235-266, September.
    2. Stefano DellaVigna & Matthew Gentzkow, 2010. "Persuasion: Empirical Evidence," Annual Review of Economics, Annual Reviews, vol. 2(1), pages 643-669, September.
    3. Edward L. Glaeser, 2014. "The Supply of Environmentalism: Psychological Interventions and Economics," Review of Environmental Economics and Policy, Association of Environmental and Resource Economists, vol. 8(2), pages 208-229.
    4. Susan Athey & Michael Luca, 2019. "Economists (and Economics) in Tech Companies," Journal of Economic Perspectives, American Economic Association, vol. 33(1), pages 209-230, Winter.
    5. Peters, Jörg & Langbein, Jörg & Roberts, Gareth, 2016. "Policy evaluation, randomized controlled trials, and external validity—A systematic review," Economics Letters, Elsevier, vol. 147(C), pages 51-54.
    6. Randall A. Lewis & Justin M. Rao, 2015. "The Unfavorable Economics of Measuring the Returns to Advertising," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 130(4), pages 1941-1973.
    Full references (including those not matched with items on IDEAS)

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