IDEAS home Printed from https://ideas.repec.org/p/hes/wpaper/0199.html
   My bibliography  Save this paper

The Pre-kautilyan Period: a sustainable model through ancient economic ideas and practices

Author

Listed:
  • Satish Deodhar

    (Indian Institute of Management (Ahmedabad))

  • Sriram Balasubramanian

    (International Monetary Fund (IMF))

Abstract

A number of studies have been conducted in the recent past throwing light on Kautilya’s contribution to economic policy much earlier than contributions from western scholars. In his treatise Arthashastra, Kautilya informs that his contribution was based on received knowledge and gives credit to his predecessors whose specialized works have been lost with the passage of time. Fortunately, however, this knowledge is interspersed in ancient Vedic and Puranic treatises. In this paper, we conceptualize a 5-pillar sustainable economic model through the lens of the ideas emanating in these ancient treatises. These include individual economic and social well-being through Dharma; collective strength through governance mechanisms; wealth creation through Artha; sustaining wealth through market facilitation, labor and private sector participation; and building institutional capacity through coinage, money creation and public finance. Cumulatively, the 5-pillar model resonates very well with some of the Kautilyan concepts as well as modern economic policy trends.

Suggested Citation

  • Satish Deodhar & Sriram Balasubramanian, 2020. "The Pre-kautilyan Period: a sustainable model through ancient economic ideas and practices," Working Papers 0199, European Historical Economics Society (EHES).
  • Handle: RePEc:hes:wpaper:0199
    as

    Download full text from publisher

    File URL: https://www.ehes.org/wp/EHES_199.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Charles Waldauer & William J. Zahka & Surendra Pal, 1996. "Kautilya's Arthashastra: A Neglected Precursor to Classical Economics," Indian Economic Review, Department of Economics, Delhi School of Economics, vol. 31(1), pages 101-108, January.
    2. Sriram Balasubramanian & Mr. Paul Cashin, 2019. "Gross National Happiness and Macroeconomic Indicators in the Kingdom of Bhutan," IMF Working Papers 2019/015, International Monetary Fund.
    3. Vinod, H. D. (ed.), 2012. "The Oxford Handbook of Hindu Economics and Business," OUP Catalogue, Oxford University Press, number 9780199782048.
    4. Karl Moore & Susan Reid, 2008. "The birth of brand: 4000 years of branding," Business History, Taylor & Francis Journals, vol. 50(4), pages 419-432.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Deodhar, Satish Y., 2020. "The Pre-Kautilyan Period: Crucible Of Proto Economic Ideas And Practices," IIMA Working Papers WP 2020-10-03, Indian Institute of Management Ahmedabad, Research and Publication Department.
    2. SZIKSZAI-NÉMETH Ketrin, 2020. "Personal Branding In Team Sports Marketing," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 416-424, July.
    3. Vijaya Murthy & Jim Rooney, 2018. "The Role of Management Accounting in Ancient India: Evidence from the Arthasastra," Journal of Business Ethics, Springer, vol. 152(2), pages 323-341, October.
    4. Crass, Dirk, 2020. "Which firms use trademarks? Firm-level evidence from Germany on the role of distance, product quality and innovation," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 27(7), pages 730-755.
    5. Elizabeth Duthie & Diogo Veríssimo & Aidan Keane & Andrew T Knight, 2017. "The effectiveness of celebrities in conservation marketing," PLOS ONE, Public Library of Science, vol. 12(7), pages 1-16, July.
    6. Marinko Škare, 2013. "The missing link: From Kautilya’s The Arthashastra to modern economics," The Journal of Philosophical Economics, Bucharest Academy of Economic Studies, The Journal of Philosophical Economics, vol. 6(2), May.
    7. Yaron Zelekha & Gil Avnimelech & Eyal Sharabi, 2014. "Religious institutions and entrepreneurship," Small Business Economics, Springer, vol. 42(4), pages 747-767, April.
    8. Umesh Ramchandra Raut & Pedro Quelhas Brito, 2014. "An analysis of brand relationship with the perceptive of customer based brand equity pyramid," FEP Working Papers 526, Universidade do Porto, Faculdade de Economia do Porto.
    9. Wioleta Kucharska, 2017. "Consumer social network brand identification and personal branding. How do social network users choose among brand sites?," Cogent Business & Management, Taylor & Francis Journals, vol. 4(1), pages 1315879-131, January.
    10. Pierre Volle, 2011. "Marketing : comprendre l'origine historique," Post-Print halshs-00638621, HAL.
    11. Maria Buttery & Lester W. Johnson & Gordon E. Campbell, 2023. "How Does Organisational Culture Affect Employees’ Perception of the Brand in Service Industries?," Businesses, MDPI, vol. 3(1), pages 1-15, January.
    12. Deodhar, Satish Y., 2018. "Indian Antecedents to Modern Economic Thought," IIMA Working Papers WP 2018-01-02, Indian Institute of Management Ahmedabad, Research and Publication Department.
    13. Belleflamme,Paul & Peitz,Martin, 2015. "Industrial Organization," Cambridge Books, Cambridge University Press, number 9781107687899.
    14. Crass, Dirk, 2014. "Which firms use trademarks - and why? Representative firm-level evidence from Germany," ZEW Discussion Papers 14-118, ZEW - Leibniz Centre for European Economic Research.
    15. Brown, Stephen & Wijland, Roel, 2015. "Profit from poetry: Bards, brands, and burnished bottom lines," Business Horizons, Elsevier, vol. 58(5), pages 551-561.
    16. Deodhar, Satish Y., 2020. "Shukranitisara: A Political Economy Text at the Cusp of Indian Kingdoms and Colonial Rule (Revised as on 15/03/3021)," IIMA Working Papers WP 2020-08-02, Indian Institute of Management Ahmedabad, Research and Publication Department.
    17. Subhani, Muhammad Imtiaz & Hasan, Syed Akif & Osman, Ms. Amber, 2012. "Consumers recall and recognition for brand symbols," MPRA Paper 45141, University Library of Munich, Germany.
    18. Hasan, Syed Akif & Subhani, Muhammad Imtiaz & Osman, Ms. Amber, 2012. "What affects the most to the recall and recognition of brand symbols?," MPRA Paper 39098, University Library of Munich, Germany.

    More about this item

    Keywords

    Ancient Indian Texts; Arthashastra; Ramayana; Mahabharata; Economic History; History of Economic Thought; India; Kautilya; Political Economy; Sanskrit; Vedas;
    All these keywords.

    JEL classification:

    • B11 - Schools of Economic Thought and Methodology - - History of Economic Thought through 1925 - - - Preclassical (Ancient, Medieval, Mercantilist, Physiocratic)
    • B15 - Schools of Economic Thought and Methodology - - History of Economic Thought through 1925 - - - Historical; Institutional; Evolutionary

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hes:wpaper:0199. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Paul Sharp (email available below). General contact details of provider: https://edirc.repec.org/data/ehessea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.