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Les consommateurs face à la contrefaçon : une comparaison entre Belges et Français

Author

Listed:
  • Florence Kremer

    (IRGO - Institut de Recherche en Gestion des Organisations - Université Montesquieu - Bordeaux 4 - Institut d'Administration des Entreprises (IAE) - Bordeaux)

  • Viot Catherine
  • André Le Roux

    (CEREGE [Poitiers] - Centre de recherche en gestion [EA 1722] - IAE Poitiers - Institut d'Administration des Entreprises (IAE) - Poitiers - UP - Université de Poitiers = University of Poitiers - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université)

  • Ingrid Poncin

    (UCL - Université Catholique de Louvain = Catholic University of Louvain)

Abstract

En dépit de son ampleur et de son développement, le phénomène de la contrefaçon a été peu étudié sous l'angle de la demande. Partant du point de vue du consommateur, les auteurs dressent une revue de la littérature en marketing sur l'attitude à l'égard de la contrefaçon. Une analyse factorielle exploratoire permet d'identifier et de comparer, dans un double contexte belge et français, la perception qu'ont les jeunes consommateurs de la contrefaçon.

Suggested Citation

  • Florence Kremer & Viot Catherine & André Le Roux & Ingrid Poncin, 2008. "Les consommateurs face à la contrefaçon : une comparaison entre Belges et Français," Post-Print halshs-02530488, HAL.
    • Handle: RePEc:hal:journl:halshs-02530488
    DOI: 10.3917/rpve.472.0061
    Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-02530488
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    References listed on IDEAS

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    1. Cordell, Victor V. & Wongtada, Nittaya & Kieschnick, Robert Jr., 1996. "Counterfeit purchase intentions: Role of lawfulness attitudes and product traits as determinants," Journal of Business Research, Elsevier, vol. 35(1), pages 41-53, January.
    2. Grossman, Gene M & Shapiro, Carl, 1988. "Counterfeit-Product Trade," American Economic Review, American Economic Association, vol. 78(1), pages 59-75, March.
    3. Wilke, Ricky & Zaichkowsky, Judith Lynne, 1999. "Brand imitation and its effects on innovation, competition, and brand equity," Business Horizons, Elsevier, vol. 42(6), pages 9-18.
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    Cited by:

    1. André Le Roux & Marinette Thebault & Brigitte Muller & François Bobrie, 2015. "Une comparaison internationale des freins et motivations des consommateurs face à la contrefaçon," Post-Print halshs-02530538, HAL.

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