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Brand imitation and its effects on innovation, competition, and brand equity

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  • Wilke, Ricky
  • Zaichkowsky, Judith Lynne

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Suggested Citation

  • Wilke, Ricky & Zaichkowsky, Judith Lynne, 1999. "Brand imitation and its effects on innovation, competition, and brand equity," Business Horizons, Elsevier, vol. 42(6), pages 9-18.
    • Handle: RePEc:eee:bushor:v:42:y:1999:i:6:p:9-18
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    References listed on IDEAS

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    1. Landes, William M & Posner, Richard A, 1987. "Trademark Law: An Economic Perspective," Journal of Law and Economics, University of Chicago Press, vol. 30(2), pages 265-309, October.
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