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Brand imitation and its effects on innovation, competition, and brand equity


  • Wilke, Ricky
  • Zaichkowsky, Judith Lynne


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  • Wilke, Ricky & Zaichkowsky, Judith Lynne, 1999. "Brand imitation and its effects on innovation, competition, and brand equity," Business Horizons, Elsevier, vol. 42(6), pages 9-18.
  • Handle: RePEc:eee:bushor:v:42:y:1999:i:6:p:9-18

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    References listed on IDEAS

    1. Landes, William M & Posner, Richard A, 1987. "Trademark Law: An Economic Perspective," Journal of Law and Economics, University of Chicago Press, vol. 30(2), pages 265-309, October.
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    Cited by:

    1. Swami, Viren & Chamorro-Premuzic, Tomas & Furnham, Adrian, 2009. "Faking it: Personality and individual difference predictors of willingness to buy counterfeit goods," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 38(5), pages 820-825, October.
    2. Yoo, Boonghee & Lee, Seung-Hee, 2012. "Asymmetrical effects of past experiences with genuine fashion luxury brands and their counterfeits on purchase intention of each," Journal of Business Research, Elsevier, vol. 65(10), pages 1507-1515.
    3. Wilcock, Anne E. & Boys, Kathryn A., 2014. "Reduce product counterfeiting: An integrated approach," Business Horizons, Elsevier, vol. 57(2), pages 279-288.
    4. repec:eee:jbrese:v:77:y:2017:i:c:p:184-194 is not listed on IDEAS
    5. Giovanni Mattia, 2013. "Motivazioni e comportamenti nei confronti della contraffazione non-deceptive: un’indagine esplorativa sui giovani acquirenti," MERCATI E COMPETITIVITÀ, FrancoAngeli Editore, vol. 2013(2), pages 83-103.
    6. Catherine Viot & André Le Roux & Florence Kremer, 2014. "Attitude towards the purchase of counterfeits: antecedents and effect on intention to purchase
      [Attitude envers l'achat de contrefaçons : déterminants et effet sur l'intention d'achat]
      ," Post-Print hal-01803846, HAL.
    7. Nikolaus Thumm & Vincenzo Butticè & Federico Caviggioli & Chiara Franzoni & Giuseppe, Scellato, 2018. "Impact of counterfeiting on the performance of digital technology companies," JRC Working Papers on Digital Economy 2018-03, Joint Research Centre (Seville site).
    8. Staake, Thorsten & Thiesse, Frédéric & Fleisch, Elgar, 2012. "Business strategies in the counterfeit market," Journal of Business Research, Elsevier, vol. 65(5), pages 658-665.
    9. Alberto Pastore, 2014. "No al falso! Un’indagine esplorativa sulle strategie anti-contraffazione delle fashion firms," MERCATI E COMPETITIVITÀ, FrancoAngeli Editore, vol. 2014(2), pages 81-102.
    10. Miceli, Gaetano Nino & Pieters, Rik, 2010. "Looking more or less alike: Determinants of perceived visual similarity between copycat and leading brands," Journal of Business Research, Elsevier, vol. 63(11), pages 1121-1128, November.
    11. André Le Roux & Catherine Viot & Florence Kremer & Ingrid Poncin, 2008. "The Consumer and Counterfeit: A Comparison between Belgian and French People
      [Les consommateurs face a la contrefaçon : une comparaison entre Belges et Français]
      ," Post-Print hal-01803854, HAL.
    12. Zhang, Jie & Zhang, Rachel Q., 2015. "Supply chain structure in a market with deceptive counterfeits," European Journal of Operational Research, Elsevier, vol. 240(1), pages 84-97.
    13. Siham Mourad & P. Valette-Florence, 2011. "The Effects Of Counterfeit On Luxury Brand Buying Behavior, In Terms Of Consumption Experience," Post-Print halshs-00660417, HAL.
    14. Catherine Viot & André Le Roux & Florence Kremer, 2014. "Attitude towards the purchase of counterfeits: Antecedents and effect on intention to purchase," Post-Print hal-01803871, HAL.

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