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When students give biased responses to researchers: An exploration of traditional paper vs. computerized self-administration

Author

Listed:
  • Raphaëlle Butori

    (ESSEC Business School)

  • Béatrice Parguel

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique)

Abstract

This article investigates the impact of two data collection modes (online surveys and paper-and-pencil surveys) and the perceived attractiveness of the experimenter on two types of response biases: social desirability and demand artifacts. Its results highlight the combined effect of the data collection mode and the perceived attractiveness of the experimenter on social desirability and show that signs sensitivity and signs interpretation (two types of demand artifacts) are stronger in the context of online surveys than in the context of paper-and-pencil surveys.

Suggested Citation

  • Raphaëlle Butori & Béatrice Parguel, 2010. "When students give biased responses to researchers: An exploration of traditional paper vs. computerized self-administration," Post-Print halshs-00636231, HAL.
    • Handle: RePEc:hal:journl:halshs-00636231
    Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-00636231
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    References listed on IDEAS

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    1. Calder, Bobby J & Phillips, Lynn W & Tybout, Alice M, 1981. "Designing Research for Application," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 8(2), pages 197-207, September.
    2. Braunsberger, Karin & Wybenga, Hans & Gates, Roger, 2007. "A comparison of reliability between telephone and web-based surveys," Journal of Business Research, Elsevier, vol. 60(7), pages 758-764, July.
    3. Kahle, Lynn R & Homer, Pamela M, 1985. "Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 11(4), pages 954-961, March.
    4. Peterson, Robert A, 2001. "On the Use of College Students in Social Science Research: Insights from a Second-Order Meta-analysis," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 28(3), pages 450-461, December.
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