Créer de la valeur par le crowdsourcing : la dyade Innovation-Authenticité
This article is focused on a new way of externalization named : crowdsourcing. It aims to answer to the following research question : how a crowdsourcing operation can lead to value creation for an organization. From an interpretive point of view and based upon a vast empirical exploratory study, we display the link between crowd types and forms of value (authenticity or innovation). Our answer lays the foundation of a business model dedicated to crowdsourcing.
|Date of creation:||2010|
|Date of revision:|
|Publication status:||Published in Systèmes d'Information et Management, 2010, 15 (3), pp.9-40|
|Note:||View the original document on HAL open archive server: https://halshs.archives-ouvertes.fr/halshs-00545780|
|Contact details of provider:|| Web page: https://hal.archives-ouvertes.fr/|
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