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Créer de la valeur par le crowdsourcing : la dyade Innovation-Authenticité

Author

Listed:
  • Jean-Fabrice Lebraty

    (GREDEG - Groupe de Recherche en Droit, Economie et Gestion - UNS - Université Nice Sophia Antipolis (1965 - 2019) - CNRS - Centre National de la Recherche Scientifique)

  • Katia Lobre

    (GREDEG - Groupe de Recherche en Droit, Economie et Gestion - UNS - Université Nice Sophia Antipolis (1965 - 2019) - CNRS - Centre National de la Recherche Scientifique)

Abstract

This article is focused on a new way of externalization named : crowdsourcing. It aims to answer to the following research question : how a crowdsourcing operation can lead to value creation for an organization. From an interpretive point of view and based upon a vast empirical exploratory study, we display the link between crowd types and forms of value (authenticity or innovation). Our answer lays the foundation of a business model dedicated to crowdsourcing.

Suggested Citation

  • Jean-Fabrice Lebraty & Katia Lobre, 2010. "Créer de la valeur par le crowdsourcing : la dyade Innovation-Authenticité," Post-Print halshs-00545780, HAL.
    • Handle: RePEc:hal:journl:halshs-00545780
    Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-00545780
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    References listed on IDEAS

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    1. Marie Louise Mors, 2010. "Innovation in a global consulting firm: when the problem is too much diversity," Strategic Management Journal, Wiley Blackwell, vol. 31(8), pages 841-872, August.
    2. Mary M. Crossan & Marina Apaydin, 2010. "A Multi‐Dimensional Framework of Organizational Innovation: A Systematic Review of the Literature," Journal of Management Studies, Wiley Blackwell, vol. 47(6), pages 1154-1191, September.
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    5. Kolar, Tomaz & Zabkar, Vesna, 2010. "A consumer-based model of authenticity: An oxymoron or the foundation of cultural heritage marketing?," Tourism Management, Elsevier, vol. 31(5), pages 652-664.
    6. Valérie Chanal & Cécile Ayerbe, 2010. "Quel management des droits de propriété dans les business models ouverts ?," Post-Print halshs-00493065, HAL.
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    Cited by:

    1. Koen Schoors & Konstantin Sonin, 2005. "Passive Creditors," International Finance, Wiley Blackwell, vol. 8(1), pages 57-86, March.
    2. Ingrid Fasshauer & Cathy Zadra-Veil, 2017. "Public crowdsourcing and territorial innovation: the case of a rural living lab [Crowdsourcing public et innovation territoriale: le cas d'un living lab rural]," Post-Print hal-02276034, HAL.
    3. Chaïma Siala & Abdelmajid Amine, 2022. "Le rôle du retour d’expérience dans la « gamification » des campagnes de crowdsourcing," Post-Print hal-03709625, HAL.
    4. Samy GUESMI, 2014. "Open Data, Big Data and Crowdsourcing: Emergent Mobile Apps Business Models," Communications & Strategies, IDATE, Com&Strat dept., vol. 1(96), pages 53-72, 4th quart.
    5. Ingrid Fasshauer & Cathy Zadra-Veil, 2017. "Public crowdsourcing and territorial innovation: the case of a rural living lab [Crowdsourcing public et innovation territoriale : le cas d’un living lab rural]," Post-Print hal-03465922, HAL.
    6. Steils, Nadia & Hanine, Salwa, 2019. "Recruiting valuable participants in online IDEA generation: The role of brief instructions," Journal of Business Research, Elsevier, vol. 96(C), pages 14-25.
    7. Katia Lobre & Jean-Baptiste Cartier, 2012. "Mutualisme bancaire, Hétérosis organisationnelle et difficultés de gouvernance," Post-Print halshs-00696908, HAL.

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