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Créer de la valeur par le crowdsourcing : la dyade Innovation-Authenticité

Author

Listed:
  • Jean-Fabrice Lebraty

    () (GREDEG - Groupe de Recherche en Droit, Economie et Gestion - UNS - Université Nice Sophia Antipolis - UCA - Université Côte d'Azur - CNRS - Centre National de la Recherche Scientifique)

  • Katia Lobre

    () (GREDEG - Groupe de Recherche en Droit, Economie et Gestion - UNS - Université Nice Sophia Antipolis - UCA - Université Côte d'Azur - CNRS - Centre National de la Recherche Scientifique)

Abstract

This article is focused on a new way of externalization named : crowdsourcing. It aims to answer to the following research question : how a crowdsourcing operation can lead to value creation for an organization. From an interpretive point of view and based upon a vast empirical exploratory study, we display the link between crowd types and forms of value (authenticity or innovation). Our answer lays the foundation of a business model dedicated to crowdsourcing.

Suggested Citation

  • Jean-Fabrice Lebraty & Katia Lobre, 2010. "Créer de la valeur par le crowdsourcing : la dyade Innovation-Authenticité," Post-Print halshs-00545780, HAL.
  • Handle: RePEc:hal:journl:halshs-00545780
    Note: View the original document on HAL open archive server: https://halshs.archives-ouvertes.fr/halshs-00545780
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    File URL: https://halshs.archives-ouvertes.fr/halshs-00545780/document
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    References listed on IDEAS

    as
    1. Fournier, Susan, 1998. " Consumers and Their Brands: Developing Relationship Theory in Consumer Research," Journal of Consumer Research, Oxford University Press, vol. 24(4), pages 343-373, March.
    2. repec:eee:touman:v:31:y:2010:i:5:p:652-664 is not listed on IDEAS
    3. Mary M. Crossan & Marina Apaydin, 2010. "A Multi-Dimensional Framework of Organizational Innovation: A Systematic Review of the Literature," Journal of Management Studies, Wiley Blackwell, vol. 47(6), pages 1154-1191, September.
    4. Valérie Chanal & Cécile Ayerbe, 2010. "Quel management des droits de propriété dans les business models ouverts ?," Post-Print halshs-00493065, HAL.
    5. Welch, Ivo, 2000. "Herding among security analysts," Journal of Financial Economics, Elsevier, vol. 58(3), pages 369-396, December.
    Full references (including those not matched with items on IDEAS)

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    Cited by:

    1. Samy GUESMI, 2014. "Open Data, Big Data and Crowdsourcing: Emergent Mobile Apps Business Models," Communications & Strategies, IDATE, Com&Strat dept., vol. 1(96), pages 53-72, 4th quart.
    2. Katia Lobre & Jean-Baptiste Cartier, 2012. "Mutualisme bancaire, Hétérosis organisationnelle et difficultés de gouvernance," Post-Print halshs-00696908, HAL.

    More about this item

    Keywords

    Authenticité; Value; Crowd; Authenticity; Motivation; Foule; Innovation; Crowdsourcing; Valeur;

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