Créer de la valeur par le crowdsourcing : la dyade Innovation-Authenticité
This article is focused on a new way of externalization named : crowdsourcing. It aims to answer to the following research question : how a crowdsourcing operation can lead to value creation for an organization. From an interpretive point of view and based upon a vast empirical exploratory study, we display the link between crowd types and forms of value (authenticity or innovation). Our answer lays the foundation of a business model dedicated to crowdsourcing.
|Date of creation:||2010|
|Publication status:||Published in Systèmes d'Information et Management, 2010, 15 (3), pp.9-40|
|Note:||View the original document on HAL open archive server: https://halshs.archives-ouvertes.fr/halshs-00545780|
|Contact details of provider:|| Web page: https://hal.archives-ouvertes.fr/|
References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Fournier, Susan, 1998. " Consumers and Their Brands: Developing Relationship Theory in Consumer Research," Journal of Consumer Research, Oxford University Press, vol. 24(4), pages 343-373, March.
- Mary M. Crossan & Marina Apaydin, 2010. "A Multi-Dimensional Framework of Organizational Innovation: A Systematic Review of the Literature," Journal of Management Studies, Wiley Blackwell, vol. 47(6), pages 1154-1191, 09.
- Valérie Chanal & Cécile Ayerbe, 2010. "Quel management des droits de propriété dans les business models ouverts ?," Post-Print halshs-00493065, HAL.
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