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Créer de la valeur par le crowdsourcing : la dyade Innovation-Authenticité

  • Jean-Fabrice Lebraty

    ()

    (GREDEG - Groupe de Recherche en Droit, Economie et Gestion - UNS - Université Nice Sophia Antipolis - CNRS)

  • Katia Lobre

    ()

    (GREDEG - Groupe de Recherche en Droit, Economie et Gestion - UNS - Université Nice Sophia Antipolis - CNRS)

This article is focused on a new way of externalization named : crowdsourcing. It aims to answer to the following research question : how a crowdsourcing operation can lead to value creation for an organization. From an interpretive point of view and based upon a vast empirical exploratory study, we display the link between crowd types and forms of value (authenticity or innovation). Our answer lays the foundation of a business model dedicated to crowdsourcing.

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Paper provided by HAL in its series Post-Print with number halshs-00545780.

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Date of creation: 2010
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Publication status: Published in Systèmes d'Information et Management, 2010, 15 (3), pp.9-40
Handle: RePEc:hal:journl:halshs-00545780
Note: View the original document on HAL open archive server: https://halshs.archives-ouvertes.fr/halshs-00545780
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  1. Fournier, Susan, 1998. " Consumers and Their Brands: Developing Relationship Theory in Consumer Research," Journal of Consumer Research, Oxford University Press, vol. 24(4), pages 343-73, March.
  2. Mary M. Crossan & Marina Apaydin, 2010. "A Multi-Dimensional Framework of Organizational Innovation: A Systematic Review of the Literature," Journal of Management Studies, Wiley Blackwell, vol. 47(6), pages 1154-1191, 09.
  3. Welch, Ivo, 2000. "Herding among security analysts," Journal of Financial Economics, Elsevier, vol. 58(3), pages 369-396, December.
  4. Valérie Chanal & Cécile Ayerbe, 2010. "Quel management des droits de propriété dans les business models ouverts ?," Post-Print halshs-00493065, HAL.
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