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L'Age Subjectif Par Dela Les Frontieres : Une Etude Cross Culturelle Dans Le Secteur De La Mode Vestimentaire

Author

Listed:
  • Denis Guiot

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris sciences et lettres - CNRS - Centre National de la Recherche Scientifique)

  • Benny Barak

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris sciences et lettres - CNRS - Centre National de la Recherche Scientifique)

  • Stephen Gould

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris sciences et lettres - CNRS - Centre National de la Recherche Scientifique)

  • Keun Lee

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris sciences et lettres - CNRS - Centre National de la Recherche Scientifique)

  • Yong Zhang

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris sciences et lettres - CNRS - Centre National de la Recherche Scientifique)

Abstract

This paper compares the relevance of subjective age as a criterion to segment the fashion market in four countries: China, South Korea, France and USA.Following the validation of a new invariant scale between cultures, the effects of subjective age on innovativeness and consumer media habits are highlighted. The obtained results make it possible to consider a glocalization strategy based on subjective age in the fashion industry.

Suggested Citation

  • Denis Guiot & Benny Barak & Stephen Gould & Keun Lee & Yong Zhang, 2006. "L'Age Subjectif Par Dela Les Frontieres : Une Etude Cross Culturelle Dans Le Secteur De La Mode Vestimentaire," Post-Print halshs-00169081, HAL.
    • Handle: RePEc:hal:journl:halshs-00169081
    Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-00169081
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    References listed on IDEAS

    as
    1. Gilles Laurent & Raphaelle Lambert-Pandraud & Eric Lapersonne, 2005. "Repeat Purchasing of New Automobiles by Older Consumers: Empirical Evidence and Interpretations," Post-Print hal-00458431, HAL.
    2. Denis Guiot, 2001. "Antecedents Of Subjective Age Biases Among Senior Women," Post-Print halshs-00169445, HAL.
    3. Wilkes, Robert E, 1992. "A Structural Modeling Approach to the Measurement and Meaning of Cognitive Age," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 19(2), pages 292-301, September.
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    5. repec:dau:papers:123456789/3533 is not listed on IDEAS
    6. repec:dau:papers:123456789/4292 is not listed on IDEAS
    7. Gilles Laurent & Carolyn Yoon & Helene H. Fung & Richard Gonzalez & Angela H. Gutchess & Trey Hedden & Raphaelle Lambert-Pandraud & Mara Mather & Denise C. Park & Ellen Peters & Ian Skurnik, 2005. "Cognition, Persuasion and Decision Making in Older Consumers," Post-Print hal-00818685, HAL.
    8. Steenkamp, Jan-Benedict E M & Baumgartner, Hans, 1998. "Assessing Measurement Invariance in Cross-National Consumer Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 25(1), pages 78-90, June.
    9. Bergadaa, Michelle M, 1990. "The Role of Time in the Action of the Consumer," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 17(3), pages 289-302, December.
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    Cited by:

    1. Gianluigi Guido & Marta Maria Ugolini & Andrea Sestino, 2022. "Active ageing of elderly consumers: insights and opportunities for future business strategies," SN Business & Economics, Springer, vol. 2(1), pages 1-24, January.

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