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Tendance d'âge subjectif : quelle validité prédictive ?

Listed author(s):
  • Denis Guiot


    (DRM - Dauphine Recherches en Management - Université Paris-Dauphine - CNRS - Centre National de la Recherche Scientifique)

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    A partir des différences conceptuelles entre l'âge chronologique et la tendance d'âge subjectif, l'article compare la validité prédictive de ces deux variables sur l'implication envers la mode vestimentaire. Les résultats montrent que l'écart entre l'âge chronologique et l'âge subjectif augmente au cours du vieillissement. En définitive, la tendance à se percevoir plus jeune se révèle être un meilleur prédicteur que l'âge chronologique chez les seniors. Quant aux femmes de plus de 50 ans, un effet additif des deux types de variables d'âge est mis en évidence. La conclusion suggère des voies de recherche et des implications managériales en termes de segmentation de marché.

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    Paper provided by HAL in its series Post-Print with number halshs-00167929.

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    Date of creation: Jan 2001
    Publication status: Published in Recherche et Applications en Marketing (French Edition), SAGE Publications, 2001, 16 (1), pp.25
    Handle: RePEc:hal:journl:halshs-00167929
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    1. Wilkes, Robert E, 1992. " A Structural Modeling Approach to the Measurement and Meaning of Cognitive Age," Journal of Consumer Research, Oxford University Press, vol. 19(2), pages 292-301, September.
    2. Denis Guiot, 2000. "Subjective Age Biases Among Adolescent Girls," Post-Print halshs-00169543, HAL.
    3. Bergadaa, Michelle M, 1990. " The Role of Time in the Action of the Consumer," Journal of Consumer Research, Oxford University Press, vol. 17(3), pages 289-302, December.
    4. repec:dau:papers:123456789/3584 is not listed on IDEAS
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