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Le Bien-Vieillir Désiré : Vers une nouvelle segmentation des 50-65 ans

Author

Listed:
  • Eloïse Sengès

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris sciences et lettres - CNRS - Centre National de la Recherche Scientifique)

  • Denis Guiot

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris sciences et lettres - CNRS - Centre National de la Recherche Scientifique)

  • Ziad Malas

    (LGCO - Laboratoire Gouvernance et Contrôle Organisationnel - UT3 - Université Toulouse III - Paul Sabatier - UT - Université de Toulouse)

Abstract

Aging well is now a major societal issue. Applied to marketing, the relevance of Desired Aging Well criterion is tested in this paper to segment the 50-65 years old market on a sample representative of French people. A typology based on consumer behavior regarding financial investments, leisure activities and health innovations reveals four consumer segments (the wealthy far-sighted, the dissatisfied passives, the lukewarm and the well-aging) whose constitution is influenced by Desired Aging Well. Managerial recommendations based on this criterion are proposed.

Suggested Citation

  • Eloïse Sengès & Denis Guiot & Ziad Malas, 2014. "Le Bien-Vieillir Désiré : Vers une nouvelle segmentation des 50-65 ans," Post-Print hal-01649766, HAL.
    • Handle: RePEc:hal:journl:hal-01649766
    Note: View the original document on HAL open archive server: https://hal.science/hal-01649766
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    References listed on IDEAS

    as
    1. Denis Guiot, 2001. "Tendance d'âge subjectif : quelle validité prédictive ?," Post-Print halshs-00167929, HAL.
    2. Marceline Bodier, 1999. "Les effets d'âge et de génération sur le niveau et la structure de la consommation," Économie et Statistique, Programme National Persée, vol. 324(1), pages 163-180.
    3. repec:dau:papers:123456789/3374 is not listed on IDEAS
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