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Exploring the Persuasive Effects for a Commercial : The Elderly vs. Young Adults

Author

Listed:
  • Jean Perrien
  • Jean Roy
  • Denis Guiot

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris sciences et lettres - CNRS - Centre National de la Recherche Scientifique)

  • Etienne Bastin

Abstract

This paper explores the persuasive effects of different commercials for an analgesic on members of different age groups.

Suggested Citation

  • Jean Perrien & Jean Roy & Denis Guiot & Etienne Bastin, 1998. "Exploring the Persuasive Effects for a Commercial : The Elderly vs. Young Adults," Post-Print halshs-00170018, HAL.
  • Handle: RePEc:hal:journl:halshs-00170018
    as

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    Cited by:

    1. Denis Guiot, 2001. "Tendance d'âge subjectif : quelle validité prédictive ?," Post-Print halshs-00167929, HAL.

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