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Les arbitrages budgétaires des consommateurs : bilan critique des connaissances et perspectives de recherche

  • Pierre Volle

    ()

    (DRM - Dauphine Recherches en Management - CNRS : UMR7088 - Université Paris Dauphine - Paris IX)

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    Cette communication porte sur les arbitrages budgétaires des consommateurs, dans un contexte caractérisé par des envies croissantes et un pouvoir d'achat quasiment stable. Nous présentons tout d'abord quelques éléments de cadrage afin de comprendre les dynamiques d'arbitrage actuelles. Nous réalisons ensuite un constat de carence dans la mesure où peu d'études et de recherches ont été menées sur la question des arbitrages budgétaires des consommateurs. Nous suggérons alors de reconfigurer le sujet, clarifions la notion d'arbitrage budgétaire et proposons une typologie des formes d'arbitrage. Sur la base de l'ensemble de ces réflexions, nous présentons alors plusieurs perspectives de recherche ayant pour objectif de placer cette question importante mais méconnue sur l'agenda des chercheurs en marketing.

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    File URL: http://halshs.archives-ouvertes.fr/docs/00/16/48/33/PDF/arbitrages_afm_2007_hal.pdf
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    Paper provided by HAL in its series Post-Print with number halshs-00164833.

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    Date of creation: 31 May 2007
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    Publication status: Published - Presented, Congrès international de l'Association Française du Marketing, 2007, Aix-les-bains, France
    Handle: RePEc:hal:journl:halshs-00164833
    Note: View the original document on HAL open archive server: http://halshs.archives-ouvertes.fr/halshs-00164833/en/
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