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Managing Paradoxical Tensions in a Coopetitive Context Horizontal Multiple-Firm Coopetition
[Gérer les tensions paradoxales dans un contexte coopétitif : la coopétition horizontale multi-entreprises]

Author

Listed:
  • Julien Granata

    (MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier)

  • Katherine Gundolf

    (FH OÖ - University of Applied Sciences Upper Austria)

  • Pierre Marques

    (IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12)

Abstract

The paradox that unifies cooperation and competition may be at the root of several tensions (Gnyawali and Park, 2009). The multiplication of partners enhances both coopetition complexity and the tensions related to that multiplication. Consequently, the management of tensions is essential for coopetition to evolve over time. Our exploratory study investigates a case of horizontal multiple-firm coopetition to understand the evolution of tensions and their management. In this article, we identify the paradoxical tensions of coopetition as they develop over time and the related risks. The coopetitors multiply their coopetition strategies to overcome tensions. Additionally, we note that the management of paradoxical tensions contributes to the evolution of coopetitive relationships and allows partners to benefit from coopetition opportunities. Last, the case reveals the existence of a coopetitive portfolio for coopetitive managers.

Suggested Citation

  • Julien Granata & Katherine Gundolf & Pierre Marques, 2021. "Managing Paradoxical Tensions in a Coopetitive Context Horizontal Multiple-Firm Coopetition [Gérer les tensions paradoxales dans un contexte coopétitif : la coopétition horizontale multi-entreprise," Post-Print hal-03619371, HAL.
    • Handle: RePEc:hal:journl:hal-03619371
    DOI: 10.3917/entre.202.0113
    Note: View the original document on HAL open archive server: https://hal.science/hal-03619371
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    References listed on IDEAS

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    Keywords

    coopetition management; paradoxical tensions; horizontal multiple firms; coopetitive portfolio; wine; wine coopetition management;
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