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« Nouvelles formes de commercialisation au détail des fruits et légumes : du format de point de vente aux enjeux logistiques »

Author

Listed:
  • Blandine Anteblian

    (LEG - Laboratoire d'Economie et de Gestion - UB - Université de Bourgogne - CNRS - Centre National de la Recherche Scientifique)

  • Marc Filser

    (LEG - Laboratoire d'Economie et de Gestion - UB - Université de Bourgogne - CNRS - Centre National de la Recherche Scientifique)

Abstract

Cette recherche explore la contribution du choix d'organisation de l'amont du canal au renforcement de la position concurentielle de l'enseigne de détail à partir d'une application au marché des fruits et légumes en France.

Suggested Citation

  • Blandine Anteblian & Marc Filser, 2008. "« Nouvelles formes de commercialisation au détail des fruits et légumes : du format de point de vente aux enjeux logistiques »," Post-Print hal-02383037, HAL.
    • Handle: RePEc:hal:journl:hal-02383037
    Note: View the original document on HAL open archive server: https://u-bourgogne.hal.science/hal-02383037
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    File URL: https://u-bourgogne.hal.science/hal-02383037/document
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    References listed on IDEAS

    as
    1. Marc Filser, 1986. "Quelles formules de distribution pour demain? Les réponses de la segmentation par avantages recherchés," Post-Print hal-02009926, HAL.
    2. Marc Filser & Gilles Paché, 2006. "La dégradation du service logistique comme source d'avantage concurrentiel : l'étrange paradoxe de la distribution française," Post-Print halshs-00143267, HAL.
    3. Eric J. Arnould & Craig J. Thompson, 2005. "Consumer Culture Theory (CCT): Twenty Years of Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 31(4), pages 868-882, March.
    4. B. Pras, 1991. "Stratégies génériques et de résistance dans les canaux de distribution: Commentaires et illustration," Post-Print hal-02014462, HAL.
    Full references (including those not matched with items on IDEAS)

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