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De la stratégie de coopétition au marketing coopétitif

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  • Frédéric Le Roy

    (Lab-STICC - Laboratoire des sciences et techniques de l'information, de la communication et de la connaissance - ENIB - École Nationale d'Ingénieurs de Brest - UBS - Université de Bretagne Sud - UBO - Université de Brest - ENSTA Bretagne - École Nationale Supérieure de Techniques Avancées Bretagne - IMT - Institut Mines-Télécom [Paris] - CNRS - Centre National de la Recherche Scientifique - UBL - Université Bretagne Loire - IMT Atlantique - IMT Atlantique - IMT - Institut Mines-Télécom [Paris], MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier)

  • Paul Chiambaretto

    (i3-CRG - Centre de recherche en gestion i3 - X - École polytechnique - Université Paris-Saclay - I3 - Institut interdisciplinaire de l’innovation - CNRS - Centre National de la Recherche Scientifique, MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier)

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Suggested Citation

  • Frédéric Le Roy & Paul Chiambaretto, 2016. "De la stratégie de coopétition au marketing coopétitif," Post-Print hal-02277283, HAL.
    • Handle: RePEc:hal:journl:hal-02277283
    Note: View the original document on HAL open archive server: https://hal.science/hal-02277283
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    References listed on IDEAS

    as
    1. Frédéric Le Roy & Famara Hyacinthe Sanou, 2014. "Does Coopetition Strategy Improve Market Performance? An Empirical Study in Mobile Phone Industry," Post-Print hal-02050858, HAL.
    2. P.-L. Dubois & A. Jolibert & M.-L. Gavard-Perret & Clarisse Fournier, 2013. "Le Marketing - Fondements et pratique," Post-Print halshs-01074062, HAL.
    3. B. Mira & M. Robert & P. Chiambaretto & F. Le Roy, 2015. "Coopetition, bargaining power and product commercial performance," Post-Print hal-02086426, HAL.
    4. Luo, Yadong, 2005. "Toward coopetition within a multinational enterprise: a perspective from foreign subsidiaries," Journal of World Business, Elsevier, vol. 40(1), pages 71-90, February.
    5. Fréderic Le Roy & Anne-Sophie Fernandez, 2015. "Managing Coopetitive Tensions at the Working-group Level: The Rise of the Coopetitive Project Team," Post-Print hal-02011138, HAL.
    6. Frédéric Le Roy & Marc Robert & Frank Lasch, 2016. "Choosing the Best Partner for Product Innovation," International Studies of Management & Organization, Taylor & Francis Journals, vol. 46(2-3), pages 136-158, April.
    7. Pierre Dussauge & Bernard Garrette, 1996. "Les stratégies d'alliance," Post-Print hal-00709090, HAL.
    8. Frédéric Le Roy & Marc Robert & Frank Lasch, 2016. "Choosing the Best Partner for Product Innovation," Post-Print hal-02012535, HAL.
    9. B. Mira & M. Robert & P. Chiambaretto & F. Le Roy, 2015. "Coopetition, bargaining power and product commercial performance," Post-Print hal-02023448, HAL.
    10. Anne-Sophie Fernandez & Fréderic Le Roy & Devi Gnyawali, 2014. "Sources and management of tension in co-opetition case evidence from telecommunications satellites manufacturing in Europe," Post-Print hal-02042458, HAL.
    11. Paul Chiambaretto & Calin Gurau & Frédéric Le Roy, 2014. "Benefits and risks of brand alliances between coopetitors: proposing a typology of coopetitive branding," Post-Print hal-02092745, HAL.
    12. Benjamin Mira & Marc Robert & Paul Chiambaretto & Frédéric Le Roy, 2015. "Coopetition, bargaining power and product commercial performance," Post-Print hal-02057336, HAL.
    13. Gnyawali, Devi R. & Park, Byung-Jin (Robert), 2011. "Co-opetition between giants: Collaboration with competitors for technological innovation," Research Policy, Elsevier, vol. 40(5), pages 650-663, June.
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