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Choosing the Best Partner for Product Innovation

Author

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  • Frédéric Le Roy
  • Marc Robert
  • Frank Lasch

Abstract

Innovation strategies are increasingly inter-organizational, and yet firms may find it difficult to choose the appropriate type of cooperation: with competitors (coopetition) or with non-competitors (suppliers, customers, universities, etc.). Coopetition is frequently considered to be a riskier venture, which may lead to the conclusion that this strategy is not the most appropriate for increasing a firm’s innovation. The literature on the topic is inconclusive so we try to clarify this issue by introducing a new dimension to the nexus of inter-organizational cooperation and innovation, namely, the geographical location of the cooperation partner. We analyze cooperation strategies with different types of partners and we test our hypotheses on 3,933 firms sampled from the French CIS 04 database. We find that the choice of cooperation strategy depends on the type of cooperation partner (non-rival or competitor), on the type of innovation (radical or incremental); and on the geographical location of the competitor.

Suggested Citation

  • Frédéric Le Roy & Marc Robert & Frank Lasch, 2016. "Choosing the Best Partner for Product Innovation," International Studies of Management & Organization, Taylor & Francis Journals, vol. 46(2-3), pages 136-158, April.
    • Handle: RePEc:taf:mimoxx:v:46:y:2016:i:2-3:p:136-158
    DOI: 10.1080/00208825.2016.1112148
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    Citations

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    Cited by:

    1. Anne-Sophie Fernandez & Paul Chiambaretto & Mathieu Chauvet & Juliane Engsig, 2021. "Why do MNEs both make and coopete for innovation?," Post-Print hal-03514740, HAL.
    2. Anna Gerke, 2017. "Towards a network model of innovation in sport – the case of product innovation in nautical sport clusters," Post-Print hal-01540933, HAL.
    3. Frédéric Le Roy & Paul Chiambaretto, 2016. "De la stratégie de coopétition au marketing coopétitif," Post-Print hal-02277283, HAL.
    4. Fernandez, Anne-Sophie & Chiambaretto, Paul & Chauvet, Mathieu & Engsig, Juliane, 2021. "Why do MNEs both make and coopete for innovation?," Technovation, Elsevier, vol. 106(C).
    5. Le Roy, Frédéric & Robert, Frank & Hamouti, Rizlane, 2022. "Vertical vs horizontal coopetition and the market performance of product innovation: An empirical study of the video game industry," Technovation, Elsevier, vol. 112(C).
    6. Vladimir Vanyushyn & Maria Bengtsson & Malin H. Näsholm & Håkan Boter, 2018. "International coopetition for innovation: Are the benefits worth the challenges?," Review of Managerial Science, Springer, vol. 12(2), pages 535-557, March.
    7. Yindan Ye & Thomas Crispeels, 2022. "The role of former collaborations in strengthening interorganizational links: evidence from the evolution of the Chinese innovation network," The Journal of Technology Transfer, Springer, vol. 47(5), pages 1343-1372, October.
    8. Sipos, Norbert & Lukovszki, Lívia & Rideg, András, 2022. "A kisvállalati termék- vagy szolgáltatásinnováció erőforrás-alapú megközelítése [A resource-based view of small business product/service innovation]," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), vol. 0(7), pages 929-961.
    9. Anne-Sophie Fernandez & Frédéric Le Roy, 2016. "Why firms implement Coopetitive-Project Teams?," Post-Print hal-02101071, HAL.
    10. Czakon, Wojciech & Niemand, Thomas & Gast, Johanna & Kraus, Sascha & Frühstück, Lisa, 2020. "Designing coopetition for radical innovation: An experimental study of managers' preferences for developing self-driving electric cars," Technological Forecasting and Social Change, Elsevier, vol. 155(C).
    11. Patrycja Klimas & Wojciech Czakon, 2018. "Organizational innovativeness and coopetition: a study of video game developers," Review of Managerial Science, Springer, vol. 12(2), pages 469-497, March.

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