An analysis of crowdfunded projects: KPI’s to success

The perception of alternative finances is stimulating the global financial markets and competition between banking funding and non-banking one. In order to encourage the demand of alternative funding the overall studies and researches concentrate on different relationships of economic indicators, describing lending, savings, prosperity, GDP per capita, etc. However, there is still a lack of encouragement to the market participants to provide the market with ideas and projects, which could be crowdfunded. In order to put the efforts for the better acknowledgement and demand incentives this paper was worked up. With the aim to introduce the key performing indicators (KPI's) for successful projects, which were financed through crowdfunding platforms, the comparative analysis was made, using Pearson correlation. It has been found, that narrative of the project and visualization are among the successful factors for crowdfunding. However, the requested amount of money, location or category of the project seemed to have lesser effect to success of crowdfunding. The results of the research are adoptable for initial offerings in crowdfunding platforms, potential projects owners, as well as the further researchers developing the topic of crowdfunding. With the strong novelty and broad (regionally) sample, the research represents its value and contributes to the theoretical and empirical background of crowdfunding.