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Consumers and self check-out: for an understanding of the adoption process
[Le consommateur et les caisses automatiques : Pour une compréhension du processus d’adoption]

Author

Listed:
  • Florence Benoît-Moreau

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris sciences et lettres - CNRS - Centre National de la Recherche Scientifique)

  • Audrey Bonnemaizon

    (IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12)

  • Sandrine Cadenat

    (IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12)

  • Valérie Renaudin

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris sciences et lettres - CNRS - Centre National de la Recherche Scientifique)

Abstract

Self-checkout technologies (self-checkout or self-scanning systems) enjoy rapid development since the end of the 2000's. Through qualitative interviews with retailers' clients, this paper analyses their perception and usage of these new technologies. It helps to understand the process of adoption of these technologies and analysis how they change the client's identity. It also reveals how consumers perceive societal consequences associated (unemployment, fear of automatization...). Guidelines are proposed to managers in order to facilitate self-checkout devices' adoption.

Suggested Citation

  • Florence Benoît-Moreau & Audrey Bonnemaizon & Sandrine Cadenat & Valérie Renaudin, 2014. "Consumers and self check-out: for an understanding of the adoption process [Le consommateur et les caisses automatiques : Pour une compréhension du processus d’adoption]," Post-Print hal-01630396, HAL.
    • Handle: RePEc:hal:journl:hal-01630396
    Note: View the original document on HAL open archive server: https://hal.science/hal-01630396
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    References listed on IDEAS

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    1. Dabholkar, Pratibha A, 1994. "Incorporating Choice into an Attitudinal Framework: Analyzing Models of Mental Comparison Processes," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 21(1), pages 100-118, June.
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