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Pour une cartographie des parties prenantes fondée sur leur engagement : une application aux sociétaires d'une banque mutualiste française

Author

Listed:
  • Carine Girard

    (Audencia Recherche - Audencia Business School)

  • André Sobczak

    (Audencia Recherche - Audencia Business School)

Abstract

The aim of this article is to propose a new classification of stakeholders based on the concept of commitment. Commitment is analysed as a social and organisational learning process shared between managers and their stakeholders. This commitment is a necessary condition - even if it is not sufficient - to the corporate social responsibility of the business. Applied to the membership of a French mutual bank in order to identify the members' varying levels of commitment, this new mapping technique can help managers to adapt their practices to the degree of commitment of each identified group of members, and to modify their financial products and communications to foster commitment among as many of these groups as possible.

Suggested Citation

  • Carine Girard & André Sobczak, 2010. "Pour une cartographie des parties prenantes fondée sur leur engagement : une application aux sociétaires d'une banque mutualiste française," Post-Print hal-00771148, HAL.
    • Handle: RePEc:hal:journl:hal-00771148
    DOI: 10.3917/mav.033.0157
    Note: View the original document on HAL open archive server: https://hal.science/hal-00771148
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    References listed on IDEAS

    as
    1. Michelle Greenwood, 2007. "Stakeholder Engagement: Beyond the Myth of Corporate Responsibility," Journal of Business Ethics, Springer, vol. 74(4), pages 315-327, September.
    2. Samuel Mercier & Jean-Pascal Gond, 2005. "La théorie des parties prenantes," Working Papers CREGO 1050502, Université de Bourgogne - CREGO EA7317 Centre de recherches en gestion des organisations.
    3. Jeanne Logsdon & Harry Buren, 2009. "Beyond the Proxy Vote: Dialogues Between Shareholder Activists and Corporations," Journal of Business Ethics, Springer, vol. 87(1), pages 353-365, April.
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    Cited by:

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