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Promoting an E-Learning Culture: Exploratory Study of Different Organizational Approaches

Author

Listed:
  • Maryeme EL HAMMOUCHI

    ("Faculty of Legal, Economic and Social Sciences Agdal. Mohammed V University of Rabat, Morocco " Author-2-Name: Jalila AIT SOUDANE Author-2-Workplace-Name: Faculty of Legal, Economic and Social Sciences Agdal. Mohammed V University of Rabat, Morocco Author-3-Name: Author-3-Workplace-Name: Author-4-Name: Author-4-Workplace-Name: Author-5-Name: Author-5-Workplace-Name: Author-6-Name: Author-6-Workplace-Name: Author-7-Name: Author-7-Workplace-Name: Author-8-Name: Author-8-Workplace-Name:)

Abstract

"Objective - In the digital age, e-learning is increasingly being introduced into human resources training practices in Moroccan organization. This study aims to understand the practices that can help promote an e-learning culture in Moroccan organizations. Methodology/Technique - We collected data through 12 semi-structured interviews with human resources and training managers in Moroccan organizations that have introduced e-learning as a training practice. We used NVivo software to analyze the empirical data. Findings and Novelty - Our exploratory approach enabled us to identify practices related to a proactive organizational approach and others associated with a reactive approach. Similarly, a culture of openness to change is a support measure for an e-learning culture. The practices identified offer levers for action that can be exploited by human resources and training managers to increase the chances of success in implementing this project. Type of Paper - Empirical"

Suggested Citation

  • Maryeme EL HAMMOUCHI, 2024. "Promoting an E-Learning Culture: Exploratory Study of Different Organizational Approaches," GATR Journals gjbssr646, Global Academy of Training and Research (GATR) Enterprise.
    • Handle: RePEc:gtr:gatrjs:gjbssr646
    DOI: https://doi.org/10.35609/gjbssr.2024.12.1(5)
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    More about this item

    Keywords

    E-learning; Exploration; Organizational approaches; Promoting E-learning culture; Qualitative study;
    All these keywords.

    JEL classification:

    • M53 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Personnel Economics - - - Training
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • O30 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - General

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