O grupo Randon: Estratégia e trajetória de expansão a partir do enfoque da teoria evolucionária da firma
The objective this paper is explorer the strategic and trajectory of expantion of the of the Randon Group. This enterprise born how garage little in city of Caxias do Sul – RS, in the south of Brazil at decade of 1940, grounded over Raul Anselmo and Hercílio Randon brothers front the need of a means of survive. In the decades of 1950 and 1960, the Randon brothers known harness the environment and create the opportunities for transformed the garage in industry, leader in the market of implements for trucks. In the decade of 1970 the enterprise transformed in S. A. with holding negotiate in stock exchange for viable itself expantion, damage for crisis of the decade of 1980 that provoked an situation hard to firm. After this fact, the Randon Group again to growth across of enterprise in the market of car spare, financial services, special vehicles and implements. Moreover, the Randon Group have vacation for be multinational not only and great export, but with industrial plants in others countries and search of investors and partner for growth.
|Date of creation:||2009|
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