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Valuing the Cultural Monuments of Armenia: Bayesian Updating of Prior Beliefs in Contingent Valuation

Author

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  • Anna Alberini

    (AREC, University of Maryland)

  • Alberto Longo

    (Queen's University Belfast)

Abstract

We use contingent valuation to place a value on the conservation of built cultural heritage sites in Armenia. When we present the hypothetical scenario in the questionnaire we spell out what would happen to the monuments in the absence of the government conservation program. We posit that respondents combine such information with their own prior beliefs, which the questionnaire also elicits, and that the WTP for the good or program is likely to be affected by these updated beliefs. We propose a Bayesian updating model of prior beliefs, and empirically implement it using the data from our survey. We find that uncertainty about what would happen to the monument in the absence of the program results in lower WTP amounts.

Suggested Citation

  • Anna Alberini & Alberto Longo, 2007. "Valuing the Cultural Monuments of Armenia: Bayesian Updating of Prior Beliefs in Contingent Valuation," Working Papers 2007.36, Fondazione Eni Enrico Mattei.
    • Handle: RePEc:fem:femwpa:2007.36
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    References listed on IDEAS

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    Cited by:

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    More about this item

    Keywords

    Valuation of Cultural Heritage Sites; Non-Market Valuation; Contingent Valuation; Bayesian Updating; Prior Beliefs;
    All these keywords.

    JEL classification:

    • Z10 - Other Special Topics - - Cultural Economics - - - General

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