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A Simplified Mixed Logit Demand Model with an Application to the Simulation of Entry

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  • Sergio Aquino de Souza

Abstract

The key contribution of this paper is to show how to incorporate more information into the empirical strategy in order to avoid the need of valid instruments, which are difficult to find in many instances. I use information on price elasticity to propose a methodology that is able to determine the parameters of a simplified Mixed Logit Model. I also apply this methodology to the ready-to-eat cereal industry and simulate the competitive and welfare effects of the introduction of new products.

Suggested Citation

  • Sergio Aquino de Souza, 2011. "A Simplified Mixed Logit Demand Model with an Application to the Simulation of Entry," Working Papers 04-2011, Universidade de São Paulo, Faculdade de Economia, Administração e Contabilidade de Ribeirão Preto.
    • Handle: RePEc:fea:wpaper:04-2011
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    References listed on IDEAS

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    More about this item

    Keywords

    Discrete-Choice; Demand Models; Competition;
    All these keywords.

    JEL classification:

    • L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms
    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis

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