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Value of Data: There's No Such Thing as a Free Lunch in the Digital Economy

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  • Wendy C.Y. LI
  • NIREI Makoto
  • YAMANA Kazufumi

Abstract

The Facebook-Cambridge Analytica data scandal demonstrates that there is no such thing as a free lunch in the digital world. Online platform companies exchange "free" digital goods and services for consumer data, reaping potentially significant economic benefits by monetizing data. The proliferation of "free" digital goods and services pose challenges not only to policymakers who generally rely on prices to indicate a good's value but also to corporate managers and investors who need to know how to value data, a key input of digital goods and services. In this research, we first examine the data activities for seven major types of online platforms based on the underlying business models. We show how online platform companies take steps to create the value of data, and present the data value chain to show the value-added activities involved in each step. We find that online platform companies can vary in the degree of vertical integration in the data value chain, and the variation can determine how they monetize their data and how much economic benefit they can capture. Unlike R&D that may depreciate due to obsolescence, data can produce new values through data fusion, a unique feature that creates unprecedented challenges in measurements. Our initial estimates indicate that data can have enormous value. Online platform companies can capture the most benefit from the data because they create the value of the data and because consumers lack knowledge regarding the value of their own data. As trends such as 5G and the Internet of Things are accelerating the accumulation speed of data types and volume, the valuation of data will have important policy implications for investment, trade, and growth.

Suggested Citation

  • Wendy C.Y. LI & NIREI Makoto & YAMANA Kazufumi, 2019. "Value of Data: There's No Such Thing as a Free Lunch in the Digital Economy," Discussion papers 19022, Research Institute of Economy, Trade and Industry (RIETI).
  • Handle: RePEc:eti:dpaper:19022
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    File URL: https://www.rieti.go.jp/jp/publications/dp/19e022.pdf
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    References listed on IDEAS

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    3. Jones, Charles I & Williams, John C, 2000. "Too Much of a Good Thing? The Economics of Investment in R&D," Journal of Economic Growth, Springer, vol. 5(1), pages 65-85, March.
    4. Charles I. Jones & Christopher Tonetti, 2020. "Nonrivalry and the Economics of Data," American Economic Review, American Economic Association, vol. 110(9), pages 2819-2858, September.
    5. Alessandro Acquisti & Curtis Taylor & Liad Wagman, 2016. "The Economics of Privacy," Journal of Economic Literature, American Economic Association, vol. 54(2), pages 442-492, June.
    6. Andrea L. Eisfeldt & Dimitris Papanikolaou, 2013. "Organization Capital and the Cross-Section of Expected Returns," Journal of Finance, American Finance Association, vol. 68(4), pages 1365-1406, August.
    7. Hal R. Varian, 2014. "Big Data: New Tricks for Econometrics," Journal of Economic Perspectives, American Economic Association, vol. 28(2), pages 3-28, Spring.
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    Cited by:

    1. Oliver Falck & Johannes Koenen, 2020. "Rohstoff „Daten“: Volkswirtschaflicher Nutzen von Datenbereitstellung – eine Bestandsaufnahme," ifo Forschungsberichte, ifo Institute - Leibniz Institute for Economic Research at the University of Munich, number 113.
    2. Cathles, Alison & Nayyar, Gaurav & Rückert, Désirée, 2020. "Digital technologies and firm performance: Evidence from Europe," EIB Working Papers 2020/06, European Investment Bank (EIB).
    3. Anderton, Robert & Jarvis, Valerie & Labhard, Vincent & Morgan, Julian & Petroulakis, Filippos & Vivian, Lara, 2020. "Virtually everywhere? Digitalisation and the euro area and EU economies," Occasional Paper Series 244, European Central Bank.

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