Corporate social responsibility and competitive advantage: Overcoming the trust barrier
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References listed on IDEAS
- Mahoney, Joseph & McGahan, Anita & Pitelis, Christos, 2009. "The Interdependence of Private and Public Interests," Papers DYNREG40, Economic and Social Research Institute (ESRI).
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Keywordscorporate social responsibility; competitive strategy; challenger brand; affective trust;
NEP fieldsThis paper has been announced in the following NEP Reports:
- NEP-ALL-2010-10-23 (All new papers)
- NEP-MKT-2010-10-23 (Marketing)
- NEP-SOC-2010-10-23 (Social Norms & Social Capital)
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