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The impact of a mixed-mode data collection design on non response bias on a business survey

  • Sala, Emanuela
  • Lynn, Peter

Many studies of data collection processes for business surveys focus on issues related to how to increase response rates and how to reduce response burden. Additionally, some have focussed on measurement error. Issues related to non response bias, on the other hand, do not seem to be explicitly part of the research agenda. The main reason why researchers should be concerned about non response is the potential for it to introduce bias. Our paper compares two alternative survey designs in terms of resultant response rates and non response bias. The first design is a simple postal survey with follow-up mailings; the second design is a two-phase multi-mode design, where the postal survey is followed at the second phase by a telephone survey of non-respondents. We found evidence that the sample obtained using only postal methods is biased in important respects. Bias is not apparent in the demographic characteristics of the employees. Bus bias is observed in some of the employees’ employment characteristics and some of the characteristics of the firms in which they work. The multi mode design seems, overall, to have reduced or removed the bias of the postal sample. Only in marginal respects was some further bias introduced. We also compare costs of the two designs, to enable a comparison of cost-effective at bias reduction.

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File URL: https://www.iser.essex.ac.uk/research/publications/working-papers/iser/2005-16.pdf
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Paper provided by Institute for Social and Economic Research in its series ISER Working Paper Series with number 2005-16.

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Date of creation: 01 Aug 2005
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Publication status: published
Handle: RePEc:ese:iserwp:2005-16
Contact details of provider: Postal: Publications Office, Institute for Social and Economic Research, University of Essex, Wivenhoe Park, Colchester, Essex CO4 3SQ UK
Phone: 44-1206-872957
Fax: 44-1206-873151
Web page: https://www.iser.essex.ac.uk/
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Order Information: Postal: Publications Office, Institute for Social and Economic Research, University of Essex, Wivenhoe Park, Colchester, Essex CO4 3SQ UK
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Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:

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  1. repec:ese:iserwp:2004-24 is not listed on IDEAS
  2. repec:ese:iserwp:2004-26 is not listed on IDEAS
  3. Peter Lynn & Annette Jäckle & Stephen P. Jenkins & Emanuela Sala, 2005. "The Effects of Dependent Interviewing on Responses to Questions on Income Sources," Discussion Papers of DIW Berlin 487, DIW Berlin, German Institute for Economic Research.
  4. Annette Jäckle & Emanuela Sala & Stephen P. Jenkins & Peter Lynn, 2005. "Validation of Survey Data on Income and Employment: The ISMIE Experience," Discussion Papers of DIW Berlin 488, DIW Berlin, German Institute for Economic Research.
  5. repec:ese:iserwp:2004-28 is not listed on IDEAS
  6. Stephen P. Jenkins & Lorenzo Cappellari & Peter Lynn & Annette Jäckle & Emanuela Sala, 2005. "Patterns of Consent: Evidence from a General Household Survey," Discussion Papers of DIW Berlin 490, DIW Berlin, German Institute for Economic Research.
  7. repec:ese:iserwp:2004-12 is not listed on IDEAS
  8. Stephen P. Jenkins & Peter Lynn & Annette Jäckle & Emanuela Sala, 2005. "Linking Household Survey and Administrative Record Data: What Should the Matching Variables Be?," Discussion Papers of DIW Berlin 489, DIW Berlin, German Institute for Economic Research.
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