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The contact and response process in business surveys: lessons from a multimode survey of employers in the UK

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  • Lynn, Peter
  • Sala, Emanuela

Abstract

On surveys of businesses, the processes of making contact and obtaining co-operation are quite different from those on more frequently studied types of surveys, such as those of households or private individuals. We describe experiences and outcomes on a business survey and discuss lessons that can be learnt in order to maximise contact and co-operation rates on future surveys. The survey in question has some valuable characteristics, including a wealth of auxiliary information. It also presents an interesting perspective on issues of privacy and confidentiality.

Suggested Citation

  • Lynn, Peter & Sala, Emanuela, 2004. "The contact and response process in business surveys: lessons from a multimode survey of employers in the UK," ISER Working Paper Series 2004-12, Institute for Social and Economic Research.
  • Handle: RePEc:ese:iserwp:2004-12
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    File URL: https://www.iser.essex.ac.uk/research/publications/working-papers/iser/2004-12.pdf
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    References listed on IDEAS

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    1. Lynn, Peter & Jäckle, Annette & Jenkins, Stephen P. & Sala, Emanuela, 2004. "The effects of dependent interviewing on responses to questions on income sources," ISER Working Paper Series 2004-16, Institute for Social and Economic Research.
    2. Jenkins, Stephen P. & Lynn, Peter & Jäckle, Annette & Sala, Emanuela, 2004. "Linking household survey and administrative record data: what should the matching variables be?," ISER Working Paper Series 2004-23, Institute for Social and Economic Research.
    3. Jäckle, Annette & Sala, Emanuela & Jenkins, Stephen P. & Lynn, Peter, 2004. "Validation of survey data on income and employment: the ISMIE experience," ISER Working Paper Series 2004-14, Institute for Social and Economic Research.
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    Cited by:

    1. Jäckle, Annette & Sala, Emanuela & Jenkins, Stephen P. & Lynn, Peter, 2004. "Validation of survey data on income and employment: the ISMIE experience," ISER Working Paper Series 2004-14, Institute for Social and Economic Research.
    2. Sala, Emanuela & Lynn, Peter, 2005. "The impact of a mixed-mode data collection design on non response bias on a business survey," ISER Working Paper Series 2005-16, Institute for Social and Economic Research.
    3. Emanuela Sala & Peter Lynn, 2009. "The potential of a multi-mode data collection design to reduce non response bias. The case of a survey of employers," Quality & Quantity: International Journal of Methodology, Springer, vol. 43(1), pages 123-136, January.

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