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Economic Evaluation: The Effect of Money and Economics on Attitudes about Volunteering


  • Pfeffer, Jeffrey

    (Stanford U)

  • DeVoe, Sanford E.

    (U of Toronto)


Recent research shows that hourly payment affects decisions about time use in ways that disfavor uncompensated activities such as volunteering. This paper extends that argument by showing that the activation of money and economics as aspects of a person's self-concept is one mechanism possibly producing these results. Study 1 showed that employed adults explicitly primed to think about their own time in terms of money were less willing to volunteer compared to those primed to think about another person's time in terms of money, illustrating the importance of the self-concept in the economic evaluation of time. Mediation analyses showed that participants' view of themselves as economic evaluators fully accounted for both the effect of the manipulation and variation in prior experience with hourly payment on willingness to volunteer. Study 2 showed the undergraduates supraliminally primed with either money or economic concepts were less willing to volunteer their time. The findings suggest that economic evaluation is one causal mechanism affecting attitudes about time use.

Suggested Citation

  • Pfeffer, Jeffrey & DeVoe, Sanford E., 2008. "Economic Evaluation: The Effect of Money and Economics on Attitudes about Volunteering," Research Papers 1996, Stanford University, Graduate School of Business.
  • Handle: RePEc:ecl:stabus:1996

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    References listed on IDEAS

    1. Leclerc, France & Schmitt, Bernd H & Dube, Laurette, 1995. " Waiting Time and Decision Making: Is Time like Money?," Journal of Consumer Research, Oxford University Press, vol. 22(1), pages 110-119, June.
    2. Kay, Aaron C. & Wheeler, S. Christian & Bargh, John A. & Ross, Lee, 2004. "Material priming: The influence of mundane physical objects on situational construal and competitive behavioral choice," Organizational Behavior and Human Decision Processes, Elsevier, vol. 95(1), pages 83-96, September.
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