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Innovation, new market and governance choices of entry : the internet brokerage market case

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  • QUELIN, Bertrand V.

    ()

  • CLAUDE-GAUDILLAT, Valérie

    () (CERAM)

Abstract

This paper investigates the case of market entry strategies following the introduction of a disruptive innovation. Recognizing that market entry strategies have been envisioned in the literature as a discrete phenomenon, we develop an empirical framework that portrays these strategies as a capability building process. These organizational modes are integrated into our model : acquisition, alliance, and market transaction. We compare the first two with the third one and we test our model in the setting of the online brokerage industry by using a sample of 897 moves made by 98 firms over a seven-year period (1994 to 2000). We built this dataset by collecting secondary data.By suggesting that the entry into a new industry is not a discrete phenomenon, our research should lead the path to additional research on this topic.

Suggested Citation

  • QUELIN, Bertrand V. & CLAUDE-GAUDILLAT, Valérie, 2004. "Innovation, new market and governance choices of entry : the internet brokerage market case," Les Cahiers de Recherche 805, HEC Paris.
  • Handle: RePEc:ebg:heccah:0805
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    References listed on IDEAS

    as
    1. Ingemar Dierickx & Karel Cool, 1989. "Asset Stock Accumulation and Sustainability of Competitive Advantage," Management Science, INFORMS, vol. 35(12), pages 1504-1511, December.
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    Keywords

    innovation; market entry; capabilities; firm's boundaries;

    JEL classification:

    • L22 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Organization and Market Structure
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General

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