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Looking into the Profile of Music Audiences

Author

Listed:
  • Victor Fernandez-Blanco

    () (Departamento de Economia, Facultad de Economia y Empresa, Universidad de Oviedo)

  • Maria Jose Perez-Villadoniga

    () (Departamento de Economia, Facultad de Economia y Empresa, Universidad de Oviedo)

  • Juan Prieto-Rodriguez

    () (Departamento de Economia, Facultad de Economia y Empresa, Universidad de Oviedo)

Abstract

The main aims of this chapter are to identify different groups of music consumers and to analyse the relation between the observed diversity of musical consumption and the socio-economic characteristics of the audiences. This information is essential for producers’ and cultural practitioners’ as well as for public agencies for the purpose of encouraging cultural consumption and the promotion of certain types of music. Using cluster analysis with the 2011 Survey on Spanish Habits and Cultural Practices (SHCP-2011), we have identified 12 distinct clusters of music listeners and obtained a detailed classification of music consumers. As expected, education and age are the main determinants of music consumption. Hence, education and childhood exposure to music could prove to be important instruments for improving music demand especially if they are focused on personal enjoyment and satisfaction rather than on the more formal aspects of music.

Suggested Citation

  • Victor Fernandez-Blanco & Maria Jose Perez-Villadoniga & Juan Prieto-Rodriguez, 2016. "Looking into the Profile of Music Audiences," ACEI Working Paper Series AWP-08-2016, Association for Cultural Economics International, revised Jul 2016.
  • Handle: RePEc:cue:wpaper:awp-08-2016
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    File URL: http://www.culturaleconomics.org/awp/AWP-08-2016.pdf
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    References listed on IDEAS

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    1. Fernandez-Blanco, Victor & Orea, Luis & Prieto-Rodriguez, Juan, 2009. "Analyzing consumers heterogeneity and self-reported tastes: An approach consistent with the consumer's decision making process," Journal of Economic Psychology, Elsevier, vol. 30(4), pages 622-633, August.
    2. J. Snowball & M. Jamal & K. Willis, 2010. "Cultural Consumption Patterns in South Africa: An Investigation of the Theory of Cultural Omnivores," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 97(3), pages 467-483, July.
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    4. Donata Favaro & Carlofilippo Frateschi, 2007. "A discrete choice model of consumption of cultural goods: the case of music," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 31(3), pages 205-234, September.
    5. Juan Prieto-Rodríguez & Víctor Fernández-Blanco, 2000. "Are Popular and Classical Music Listeners the Same People?," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 24(2), pages 147-164, May.
    6. Juan Montoro-Pons & Manuel Cuadrado-García, 2011. "Live and prerecorded popular music consumption," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 35(1), pages 19-48, February.
    7. Gregory B. Lewis & Bruce A. Seaman, 2004. "Sexual Orientation and Demand for the Arts," Social Science Quarterly, Southwestern Social Science Association, vol. 85(3), pages 523-538, September.
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    9. Seaman, Bruce A, 2006. "Empirical Studies of Demand for the Performing Arts," Handbook of the Economics of Art and Culture, in: V.A. Ginsburgh & D. Throsby (ed.), Handbook of the Economics of Art and Culture, edition 1, volume 1, chapter 14, pages 415-472, Elsevier.
    10. Stigler, George J & Becker, Gary S, 1977. "De Gustibus Non Est Disputandum," American Economic Review, American Economic Association, vol. 67(2), pages 76-90, March.
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    Cited by:

    1. Karol J. Borowiecki & Juan Prieto-Rodriguez, 2017. "The Cultural Value and Variety of Playing Video Games," ACEI Working Paper Series AWP-01-2017, Association for Cultural Economics International, revised Jan 2017.

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    More about this item

    Keywords

    music demand; consumers’ profile; cluster analysis;
    All these keywords.

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media
    • Z11 - Other Special Topics - - Cultural Economics - - - Economics of the Arts and Literature

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