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Survival of New Firms in the Brazilian Franchising Segment: An Empirical Study


  • Luis Otávio Facanha
  • Marcelo Resende
  • Vicente Cardoso
  • Bruno H. Schröder


The paper investigates survival patterns of Brazilian franchising firms during the 1994-1999 period. First, at a more descriptive level one considered the (percentage) survival of newly created franchisors in the following years. The evidence indicated a drastic decay in survival after only a few years and contrasts with the higher survival of firms in the franchising firms in more developed economies. Survival functions were obtained by means of the Kaplan-Meier estimator for the selected sectors and indicated sharp declines in survival rates over time but with differential patterns across sectors. Finally, an econometric analysis based on Cox’s proportional hazard model was considered by exploring explanatory variables pertaining size, age and support regarding legal aspects, location choice and training. The evidence indicates that those supports provided by the franchisor have a positive impact on the probability of survival of new firms whereas there is partial evidence favoring a positive role for firm size on survival.

Suggested Citation

  • Luis Otávio Facanha & Marcelo Resende & Vicente Cardoso & Bruno H. Schröder, 2011. "Survival of New Firms in the Brazilian Franchising Segment: An Empirical Study," CESifo Working Paper Series 3388, CESifo Group Munich.
  • Handle: RePEc:ces:ceswps:_3388

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    References listed on IDEAS

    1. Renáta Kosová & Francine Lafontaine, 2010. "SURVIVAL AND GROWTH IN RETAIL AND SERVICE INDUSTRIES: EVIDENCE FROM FRANCHISED CHAINS -super-," Journal of Industrial Economics, Wiley Blackwell, vol. 58(3), pages 542-578, September.
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    Cited by:

    1. Marcelo Resende & Vicente Cardoso & Luis Otávio Façanha, 2016. "Determinants of survival of newly created SMEs in the Brazilian manufacturing industry: an econometric study," Empirical Economics, Springer, vol. 50(4), pages 1255-1274, June.
    2. Marcelo Resende & Vicente Cardoso, 2013. "Gibrat´s law in Brazilian franchising: an empirical note," Economics Bulletin, AccessEcon, vol. 33(1), pages 247-256.

    More about this item


    franchising; survival;

    JEL classification:

    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • M13 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - New Firms; Startups


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