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On the effect of social norms to reduce pollution

  • A. Mantovani
  • O. Tarola
  • C. Vergari

We analyse how market competition in a vertically differentiated polluting industry is affected by product variants that comply at different levels with "green" social norms. A green consumption behaviour is considered as a byword of good citizenship. Consumer preferences depend on a combination of hedonic quality and compliance with the norms. Assuming that the high hedonic quality variant complies less with the norms than the low hedonic quality one, we characterize the different equilibrium configurations, depending on the perceived intensity of such norms. Then, we focus on the role that institutions may have in using these norms to reduce pollution emissions.

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Paper provided by Dipartimento Scienze Economiche, Universita' di Bologna in its series Working Papers with number wp950.

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Date of creation: Jun 2014
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Handle: RePEc:bol:bodewp:wp950
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  7. Coad, Alex & de Haan, Peter & Woersdorfer, Julia Sophie, 2009. "Consumer support for environmental policies: An application to purchases of green cars," Ecological Economics, Elsevier, vol. 68(7), pages 2078-2086, May.
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  17. George Deltas & Donna Ramirez Harrington & Madhu Khanna, 2013. "Oligopolies with (Somewhat) Environmentally Conscious Consumers: Market Equilibrium and Regulatory Intervention," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 22(3), pages 640-667, 09.
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