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Preferences for Renewable Energies and Green Jobs in Mexico City

Author

Listed:
  • Héctor M. Núñez
  • Adán L. Martínez-Cruz
  • Jaime Sainz-Santamaría

Abstract

Mexico City, that boasts the first place in electricity consumption among urban centers in the country, is actively advancing its energy transition by promoting renewable energies and tapping into its potential for solar and bio-energy. As households in emerging economies drive global energy demand, this study explores preferences of Mexico City's residents. Using a discrete choice experiment, 940 residents were presented with energy contracts featuring renewable energy sources, green job creation in the energy sector, renewable energy percentages in the energy mix, and electricity prices. Estimates reveal that respondents are willing to pay a 19.5% premium over the average price per kilowatt-hour if the energy source were exclusively solar and created 1000 green jobs. These findings offer insights for other megacities with similar challenges and renewable potential in pursuing a just energy transition.

Suggested Citation

  • Héctor M. Núñez & Adán L. Martínez-Cruz & Jaime Sainz-Santamaría, 2025. "Preferences for Renewable Energies and Green Jobs in Mexico City," Working Papers 2025-05, Banco de México.
    • Handle: RePEc:bdm:wpaper:2025-05
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    File URL: https://www.banxico.org.mx/publications-and-press/banco-de-mexico-working-papers/%7B0638089B-E716-F053-0C4C-8CF935B32F77%7D.pdf
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    More about this item

    Keywords

    Renewable energies; just energy transition; green jobs; middle-income households; Mexico City;
    All these keywords.

    JEL classification:

    • Q42 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Energy - - - Alternative Energy Sources
    • Q48 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Energy - - - Government Policy
    • Q51 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Valuation of Environmental Effects

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