The design and efficiency of loyalty rewards
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- Castillo-Manzano, JosÃ© I. & LÃ³pez-Valpuesta, Lourdes, 2014. "Living â€œup in the airâ€ : Meeting the frequent flyer passenger," Journal of Air Transport Management, Elsevier, vol. 40(C), pages 48-55.
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KeywordsLoyalty rewards; Coasian dynamics; Price commitment; Coupons;
- D42 - Microeconomics - - Market Structure, Pricing, and Design - - - Monopoly
- D43 - Microeconomics - - Market Structure, Pricing, and Design - - - Oligopoly and Other Forms of Market Imperfection
- L12 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Monopoly; Monopolization Strategies
- L13 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Oligopoly and Other Imperfect Markets
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