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Plant-based foods for future. Results of consumer and professional expert interviews in five European countries - EIT-Food Project „The V-Place“

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  • Gebhardt, Beate
  • Hadwiger, Klaus

Abstract

This working paper documents the methodology of the qualitative studies and the resulting insights, as part one of the two-stage study of the Project „The V-Place - Enabling consumer choice in Vegan or Vegetarian food products“ in six European countries. The interviews with 70 consumers and professional experts in total has already been completed. Still in 2020, a quantitative consumer survey will be conducted in Germany, Denmark, France, Italy, Spain and Poland. The project is led by the Hohenheim Research Center for Bioeconomy, University of Hohenheim. The Department of Agricultural Markets at the University of Hohenheim is responsible for the qualitative studies. This project is funded by EIT Food, the Food Innovation Community of the European Institute of Innovation and Technology (EIT). EIT is an EU institution under Horizon 2020, the EU Framework Programme for Research and Innovation. Im vorliegenden Arbeitsbericht werden Methodik und Ergebnisse der qualitativen Studien des Projekts "The V-Place - Enabling consumer choice in Vegan or Vegetarian food products" in sechs europäischen Ländern beschrieben. Die Interviews mit insgesamt 70 Verbrauchern und Fachexperten sind bereits abgeschlossen. Noch im Jahr 2020 folgt eine quantitative Befragung von Verbrauchern in Deutschland, Dänemark, Frankreich, Italien, Spanien und Polen. Das Projekt wird vom Hohenheimer Forschungszentrum für Bioökonomie der Universität Hohenheim geleitet. Für die qualitativen Studien ist die Abteilung Agrarmärkte der Universität Hohenheim verantwortlich. Das Projekt wird von EIT Food, der Food Innovation Community des Europäischen Instituts für Innovation und Technologie (EIT), finanziert, einer EU-Institution im Rahmen von Horizon 2020, dem EU-Rahmenprogramm für Forschung und Innovation.

Suggested Citation

  • Gebhardt, Beate & Hadwiger, Klaus, 2020. "Plant-based foods for future. Results of consumer and professional expert interviews in five European countries - EIT-Food Project „The V-Place“," Working Papers 308734, Universitaet Hohenheim, Institute of Agricultural Policy and Agricultural Markets.
    • Handle: RePEc:ags:uhgewp:308734
    DOI: 10.22004/ag.econ.308734
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    References listed on IDEAS

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    1. Gabriele Jahn & Matthias Schramm & Achim Spiller, 2005. "The Reliability of Certification: Quality Labels as a Consumer Policy Tool," Journal of Consumer Policy, Springer, vol. 28(1), pages 53-73, December.
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    Cited by:

    1. Listia Rini & Joachim J. Schouteten & Ilona Faber & Kai-Brit Bechtold & Federico J. A. Perez-Cueto & Xavier Gellynck & Hans De Steur, 2022. "Identifying the Key Success Factors of Plant-Based Food Brands in Europe," Sustainability, MDPI, vol. 15(1), pages 1-15, December.
    2. Hansen, Rebecca & Gebhardt, Beate & Hess, Sebastian, 2022. "European Demand for Plant-Based Dairy Substitutes: Hype or Hope for a Broader Transformation of the Food System," 62nd Annual Conference, Stuttgart, Germany, September 7-9, 2022 329590, German Association of Agricultural Economists (GEWISOLA).

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