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Improved Process Quality through Certification Systems: An Assessment of Selected Animal Welfare Labels

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  • Heise, Heinke
  • Pirsich, Wiebke
  • Theuvsen, Ludwig

Abstract

The process quality of food products is currently the subject of increased attention. In the area of meat production, public discussion has centered on perceived low standards of animal welfare. Besides an increase in legislative regulations, improved animal welfare standards are most frequently achieved through the establishment of socalled animal welfare labels. So far these labeling concepts have not been substantially evaluated in terms of how well they carry out their goal of improving process quality in agricultural animal husbandry. This paper will use a recognized list of criteria to evaluate selected animal welfare labels. Results show that competing labels vary strongly regarding the improvement of process quality. This has far‐reaching effects not only for consumers and other label users, but also for companies that want to enter the animal welfare segment of the meat market.

Suggested Citation

  • Heise, Heinke & Pirsich, Wiebke & Theuvsen, Ludwig, 2014. "Improved Process Quality through Certification Systems: An Assessment of Selected Animal Welfare Labels," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 5(1), pages 1-11, September.
    • Handle: RePEc:ags:ijofsd:198768
    DOI: 10.22004/ag.econ.198768
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    References listed on IDEAS

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    1. Heyder, Matthias & Theuvsen, Ludwig, 2009. "Corporate Social Responsibility in Agribusiness: Empirical Findings from Germany," 113th Seminar, September 3-6, 2009, Chania, Crete, Greece 58152, European Association of Agricultural Economists.
    2. Gabriele Jahn & Matthias Schramm & Achim Spiller, 2005. "The Reliability of Certification: Quality Labels as a Consumer Policy Tool," Journal of Consumer Policy, Springer, vol. 28(1), pages 53-73, December.
    3. Christine A. Mallin (ed.), 2009. "Corporate Social Responsibility," Books, Edward Elgar Publishing, number 13233.
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    1. Purwins, Nina & Schulze-Ehlers, Birgit, 2018. "Improving market success of animal welfare programs through key stakeholder involvement: heading towards responsible innovation?," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 21(4).

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