IDEAS home Printed from https://ideas.repec.org/p/ags/saeana/46743.html
   My bibliography  Save this paper

Food safety risk perceptions as a tool for market segmentation: The USA poultry meat market

Author

Listed:
  • Onyango, Benjamin M.
  • Rimal, Arbindra
  • Miljkovic, Dragan
  • Hallman, William K.

Abstract

This study uses data from a 2006 survey on potential AI outbreak in USA to explore application of risk perceptions as a segmentation tool in the poultry meat market. Preliminary results from principal component analysis (PCA) suggest that the poultry meat specific safety level will drive people consumption choices in AI outbreak. Based on the perceived safety level, poultry meat product market was categorized into: (1) the home cooked and familiar brands; (2) the technological/novel; and (3) organic/fast food poultry products. The results further show differential public trust AI advice across institutions.

Suggested Citation

  • Onyango, Benjamin M. & Rimal, Arbindra & Miljkovic, Dragan & Hallman, William K., 2009. "Food safety risk perceptions as a tool for market segmentation: The USA poultry meat market," 2009 Annual Meeting, January 31-February 3, 2009, Atlanta, Georgia 46743, Southern Agricultural Economics Association.
    • Handle: RePEc:ags:saeana:46743
    DOI: 10.22004/ag.econ.46743
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/46743/files/OnyangoRimal_SAEA_Poultry_09.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.46743?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Other versions of this item:

    References listed on IDEAS

    as
    1. Justo Manrique & Helen H. Jensen, 1997. "Spanish household demand for convenience meat products," Agribusiness, John Wiley & Sons, Ltd., vol. 13(6), pages 579-586.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Tepe, Fatma Sine, 2010. "Biofuel policy and stock price in imperfectly competitive markets," ISU General Staff Papers 201001010800002642, Iowa State University, Department of Economics.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Manrique, Justo & Jensen, Helen H., 1998. "Spanish Household Demand for Seafood Products," ISU General Staff Papers 199801010800001022, Iowa State University, Department of Economics.
    2. Marta Disegna & Linda Osti, 2013. "The Influence of Visitors’ Satisfaction on Expenditure Behaviour," BEMPS - Bozen Economics & Management Paper Series BEMPS14, Faculty of Economics and Management at the Free University of Bozen.
    3. Angulo, Ana Maria & Mtimet, Nadhem & Gil, Jose Maria, 2008. "Análisis de la demanda de alimentos en España considerando el impacto de la dieta sobre la salud," Economia Agraria y Recursos Naturales, Spanish Association of Agricultural Economists, vol. 8(02), pages 1-28.
    4. Yu, Lingling & Hailu, Getu, 2010. "Household Demand for Convenience Chicken Meat Products in Canada," Consumer and Market Demand Network Papers 310299, University of Alberta, Department of Resource Economics and Environmental Sociology.
    5. Marta Disegna & Linda Osti, 2016. "Tourists' Expenditure Behaviour: The Influence of Satisfaction and the Dependence of Spending Categories," Tourism Economics, , vol. 22(1), pages 5-30, February.
    6. Justo Manrique & Helen H. Jensen, 2001. "Spanish Household Demand for Seafood," Journal of Agricultural Economics, Wiley Blackwell, vol. 52(3), pages 23-37, September.
    7. Juan Gabriel Brida & Marta Disegna & Linda Osti, 2013. "Visitors' Expenditure Behaviour at Cultural Events: The Case of Christmas Markets," Tourism Economics, , vol. 19(5), pages 1173-1196, October.
    8. Lotfali Agheli, 2016. "Demand for Natural Gas in Food and Beverage Industries of Iran," International Journal of Energy Economics and Policy, Econjournals, vol. 6(3), pages 588-593.
    9. Florkowski, Wojciech J. & Moon, Wanki & Resurreccion, Anna V. A. & Jordanov, Jordan & Paraskova, Pavlina & Beuchat, Larry R. & Murgov, Kolyo & Chinnan, Manjeet S., 2000. "Allocation of time for meal preparation in a transition economy," Agricultural Economics, Blackwell, vol. 22(2), pages 173-183, March.
    10. Johan Lundberg & Sofia Lundberg, 2012. "Distributional Effects of Lower Food Prices in a Rich Country," Journal of Consumer Policy, Springer, vol. 35(3), pages 373-391, September.

    More about this item

    Keywords

    Agribusiness; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety;
    All these keywords.

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:saeana:46743. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/saeaaea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.